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Augmented reality turns breakfast cereal into a 3D games console

' is directed by Luc Besson and will roll out in cinemas across Europe, starting in France next month ...

UK court rules eBay is not accountable for counterfeits

the contrary, eBay Europe takes active steps to prevent or at least minimise such activities. The fact ...

Hunter kicks off global online branding and sales

the US, Japan and Europe. It has been optimised to allow content adaptations for regional languages ...

Children shape parents' web activity

across Europe, conducted throughout September 2007. ...

BBH launches online version of 'Lynx effect’

to deliver cutting-edge digital creativity, said Karen Hamilton, regional VP marketing for Lynx-Axe Europe ...

Reckitt Benckiser to boost power brands

Reckitt Benckiser has appointed FullSIX as its lead health-care digital agency in Europe to boost...The agency, which won the work after a pitch, will report to the FMCG's global media team. It has responsibility for the development and deployment of multi-market, multi-brand sites across Europe, the Middle East, Africa and Asia. Reckitt Benckiser has also briefed FullSIX to develop local eCRM ...

Campaign of the month: Sure for Men

Sport for Men brand in Europe with a digital campaign tied in with the World Cup. Background: Unilever wanted to build the Sure for Men brand across Europe and saw the World Cup as an excellent fit for its ... virtual world online where fans from across Europe could gather as a community and celebrate the beautiful ...

Tampax aims to attract teens with new 'effortless' message

Europe, said: "Interactive has become the number one medium and boys are the number one topic for teenage ...

Levi's takes moonbathing strategy online

of Levi's Europe, said: "This campaign signifies the strength of the brand's commitment to these channels ...

StrawberryFrog creates online karaoke competition for Asics launch

Unbehaun, senior marketing manager for Asics Europe, said: "This engaging new StrawberryFrog campaign ...

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