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Puma teams with Xbox 360 for the release of Forza Motorsport 3

Normal 0 This collaboration will ensure prominent Puma branding within the Forza Motorsport 3 game worldwide and includes a series of joint marketing initiatives across Europe and North America. Cross-promotional activity for Microsoft's Forza Motorsport franchise, a consistent top seller ...

Vital statistics

The study shows that half of all sponsored groups on web 2.0 sites such as Facebook, Bebo and MySpace have fewer than 1,000 members across Europe. Dozens of big-name brands including Adidas, Coca-Cola and Vodafone have invested heavily in developing branded social networking pages to communicate with consumers ...

Hunter kicks off global online branding and sales

the US, Japan and Europe. It has been optimised to allow content adaptations for regional languages ...

Account wins

Gumtree.com, an online classifieds web site, has chosen managed hosting specialist NTT Europe Online to create a tailor-made web hosting system. This follows news that Gumtree is to expand globally and features new tools. Ben Sherman has appointed Tangent to amalgamate and expand its database for an email ...

Account wins

in the UK and possibly Europe. ClickTAG also recently added Piczo and Radio Taxis to its direct client list. ...

Levi's takes moonbathing strategy online

of Levi's Europe, said: "This campaign signifies the strength of the brand's commitment to these channels ...

StrawberryFrog creates online karaoke competition for Asics launch

Unbehaun, senior marketing manager for Asics Europe, said: "This engaging new StrawberryFrog campaign ...

Hooch revamps web identity for women

fantastic success in the export market and, thus, increased distribution in Europe, the US and Canada, we ...

Hooch launches site to appeal to female audience

in the export market and thus increased distribution into Europe, the US and Canada we needed to re-look at our ...

Nike targets European users with Free footwear campaign

A rich-media ad campaign, developed by agency AKQA, will target audiences across Europe and drive users to a bespoke web site. The online marketing will back the new above-the-line 'Power to Your Feet' campaign, created by agency Wieden + Kennedy/Amsterdam but will use fresh creative ...

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