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Xbox strikes back

former managing director of Nintendo Europe, Gosen now heads up Xbox's marketing efforts across Europe ...

Puma teams with Xbox 360 for the release of Forza Motorsport 3

Normal 0 This collaboration will ensure prominent Puma branding within the Forza Motorsport 3 game worldwide and includes a series of joint marketing initiatives across Europe and North America. Cross-promotional activity for Microsoft's Forza Motorsport franchise, a consistent top seller ...

iPhone users pick mobile web over newspapers and TV

is taking off across Europe, with 24 per cent of consumers regularly accessing the web from their mobile, up ...

Web and wireless drive gaming industry

, North America and Europe comprise most of the money spend on gaming in 2009, due to the widespread ...

Case study: Kodak

Campaign: Kodak Snow Stories Agency: Ogilvy Group UK Kodak partnered with winter sports equipment brand Rossignol for a promotional tour of ski resorts across Europe. The initiative involved temporary 'villages' being set up at the bottom of selected slopes, allowing skiers to try the latest skis ...

Search Special Report: Search 2010

, adCenter community manager, Microsoft Europe. A matter of meaning "It was all about: what is the actual ... , depending on how big they get and how fast they grow, will be the regulators in the US and Western Europe ...

Orange unveils single mobile platform for social networkers

The mobile network operator is bringing together the most popular functions from Europe's leading social networks into its Orange World portal. Orange has signed revenue share partnerships with Facebook, MySpace, Bebo and Flirtomatic in the UK to allow mobile users to view profile updates, emails ...

Vital statistics

The study shows that half of all sponsored groups on web 2.0 sites such as Facebook, Bebo and MySpace have fewer than 1,000 members across Europe. Dozens of big-name brands including Adidas, Coca-Cola and Vodafone have invested heavily in developing branded social networking pages to communicate with consumers ...

Yahoo! opens search results to site owners and developers

they are looking for. Jeffrey Revoy, vice president of search and social media for Yahoo! Europe, said ...

Special Report: Search gives mobile a shot in the arm

-president of Connected Life, Yahoo! Europe, a natural shift is beginning to take place. Search on the mobile and search ... , and therefore page impressions, says Ilicco Elia, consumer mobile manager, Reuters Europe. We are spending ...

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