Masterclass: E-commerce
04 Dec 2008 | by Mike Fletcher
driver of increased sales. Reading Room provides e-commerce services for FMCG brands and the leisure ...
Additional Information
Search filters
Active filters:
By Publication
- revolutionmagazine.com
By Channel
-
Media
Click to remove filters
Refine your search:
By Date
By Channel
- Digital Media (12)
- Television (2)
By Industry Sector
- FMCG (1)
- Food & Drink (5)
- Government / Non-Profit (1)
- Media / Entertainment (21)
- Retail (1)
- More...
- Technology (1)
- Telecoms / Utilities (1)
- Less...
Content
Search results for FMCG
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for "FMCG" again in:
Jobs | Agency Showcase | Ad creativeBattle of the brands - Cadbury vs Ribena
28 Jan 2009 | by Staff
LONDON - Despite its critics, iTV (interactive TV) has become a key platform for FMCG brands. Kim...to FMCG brands. Claire Valoti, business director at Mindshare Interaction, argues that because the sector spends much of its marketing budget on TV ads, iTV helps campaigns to work harder. "FMCG brands ... , or respond to an initiative. For the advertiser, it is an opportunity to capture data. Richards says FMCG ...
Dragging Unilever into the digital age
04 Dec 2008 | by Adam Woods
LONDON - Having boosted Unilever's US digital spend, Babs Rangaiah plans to help the FMCG company...at the FMCG giant. Just as Unilever's stated mission is 'to add vitality to life', Rangaiah's is, since his ... ways to think about the channels." The accepted wisdom has it that FMCG giants don't spend much money ... , the main area of focus for Rangaiah has been FMCG. At DMB B, he worked largely on the Procter Gamble ...
Pepsi spots the potential of QR codes
04 Dec 2008 | by Elizabeth Clifford-Marsh
at the centre of a UK campaign. The FMCG brand printed the codes on more than 400 million cans and bottles
Hello, is there anyone out there? Hello ..
14 Nov 2008 | by Staff
the message across that McCain food is good food. Ech-Channa acknowledges that it was difficult for the FMCG ...
Brand Building: Creaccountability *(Terrible word. Sorry, we don't expect it to catch on)
17 Oct 2008 | by Trevor Clawson
-sceptic FMCG sector are beginning to look at the internet as a serious advertising proposition. Indeed, it's the potential of the web as a brand-building medium that is attracting their attention. Typically, FMCG ...
Masterclass: Social media
17 Oct 2008 | by Victoria Furness
the standard for social media campaigns but FMCG firms and car manufacturers are pushing hard into this space ...
Masterclass: Social media
17 Oct 2008 | by Victoria Furness
the standard for social media campaigns but FMCG firms and car manufacturers are pushing hard into this space ...
Innovator: Yahoo! picks Rabe to lead fightback
17 Oct 2008 | by Andrew McCormick
to FMCG brands." These are also the types of development that Rabe hopes will give Yahoo! an advantage ...
P&G reassigns Pringles account
10 Oct 2008 | by Elizabeth Clifford-Marsh
The FMCG giant is believed to have handed the account to Wunderman as part of a strategy to step up its digital marketing activity for Pringles. Last year P G expanded its pan-European digital ... . The FMCG giant initially compiled its digital agency roster in 2006, selecting Agency.com, LBi and Saatchi ...
