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Jobs | Agency Showcase | Ad creativeThe target will fall under the remit of P G's global team leader of digital businesses Lucas Watson, who told AdAge of the plans. To aid its aggressive expansion online, the FMCG giant has begun adding 'Where to Buy' links to its European websites which direct consumers on its own websites ...
The idea behind the site, which launches in beta today after securing $4.3 million ( 2.6m) in funding, is an open platform for FMCG companies to sell direct to consumers instead of relying ... .com makes no retails margin and allows FMCG manufacturers to control pricing in their own direct sale ...
director at GraphicoDMG said: "We believe this is the first time a major FMCG brand has put a Twitter ...
of 2008, down from 5.3 per cent in the same period the previous year. Media agency sources claim FMCG ...
, Sense's managing director said: "Loads of FMCG brands are still lost online, either pushing flat, static ... that it is somehow viral. "Rizla was one of the first FMCG brands online in the UK, and has always had a reputation ...
to tweet about an FMCG brand - something that may be of limited interest. This is an unofficial Marmite campaign that Parsley says he and Randell created in four hours and demonstrates what FMCG brands could do ...
range of brands, which include Surf, Dove and Persil. The FMCG giant will involve consumers in forums ...
, accounting for just 3.9 per cent of its media budget. FMCG companies Procter Gamble and Unilever both ...
awareness gadget Brand: Cancer Research UK Agency: Essence FMCG Live studio Brand: Inbev ...
including retail, FMCG and automotive will be recognised, as will the Best use of search, Best use ...
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