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From brief to browser: KitKat

the fact that many FMCG brands are now gravitating towards digital marketing. Pitch Following ...

P&G reassigns Pringles account

The FMCG giant is believed to have handed the account to Wunderman as part of a strategy to step up its digital marketing activity for Pringles. Last year P G expanded its pan-European digital ... . The FMCG giant initially compiled its digital agency roster in 2006, selecting Agency.com, LBi and Saatchi ...

Nestle boosts Kit Kat digital strategy

The FMCG giant has approached a number of UK agencies, with a brief to help develop a new digital strategy for the snack brand. Nestle already has plans in place increase Kit Kat's online presence. It is rolling out Kit Kat TV, a feature on KitKat.co.uk that will broadcast a range of the brand's ads past ...

 

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