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Jobs | Agency Showcase | Ad creativeof 2008, down from 5.3 per cent in the same period the previous year. Media agency sources claim FMCG ...
LONDON - European FMCG advertisers are set to increase online media spends by up to 75% by 2008...The findings, from the EIAA Marketers' Internet Ad Barometer, revealed that FMCG brands are embracing online with media budgets forecast to increase from 5.6% in 2005 to 9.8% in 2008. Internet ... mix." According to 57% of FMCG respondents the main media losing out will be TV, however the travel ...
Can FMCG firms find success by selling products online?..., accepted wisdom was that there is no place for FMCG sales online. Still, this year has seen the launch ... the opportunity for FMCGs to bypass retailers and sell direct? ELAINE REEVES, head of market information ... for selling FMCG products online. For Avon, e-commerce helps to build the brand and we can provide ...
, but one big fish remains unhooked - FMCGs....growth in the car, finance and entertainment sectors. But, the FMCG sector only accounted for 7.6 per ... pleasing. But, with FMCGs, I'm sure we could see more growth. "Although FMCG brands have large budgets ... minded, and therefore it requires proof that online will work: "I speak to a fair number of MDs in FMCGs ...
Not long ago, the world was awash with opportunities for FMCGs online....In the early part of this millennium it was felt that an FMCG brand, be it a soft drink, washing ... hampers, to consumers online. Recently, the world of FMCG brand initiatives has been more ... this trend with aplomb. As we mention elsewhere in detail (see p71), the FMCG giant is offering a legal ...
P G wants to be seen as an innovator as it pushes the digital boundaries for FMCGs, writes...FMCG giant Procter Gamble knows its TV. After all, it created the concept of the soap opera in 1933 by sponsoring radio and TV dramas to target women. It has an annual UK TV budget of 100 million, but Chris de Lapuente, vice-president and chief executive UK and Eire at P G, wants to switch the firm ...
-effective marketing, FMCG brands took a lot longer to fully understand the potential of having a web site. A look ... of the top 60 FMCG brands in the UK and their internet presence by Dragon Brand Consulting produced some ... of the web as an interactive medium. Developing an online community may seem the obvious answer for FMCG ...
Many FMCG brands may first have ventured online with one-off wacky campaigns, but even more are now...be valuable for FMCG brands to do something wacky to capture attention, but unless it's relevant to other ... . But Suzanne Nagle, European marketing director at Findus, believes the timing of FMCG online activity is less ... is not the answer for all FMCG brands. You have to assess, on an individual brand basis, whether the target ...
Several FMCG brands that target kids have identified gaming as a language that their audience...the movie. Now the FMCG giant is bringing its brand representatives to life online to further their reach ... almost 50 years, FMCG giant Kellogg has a head start when it comes to communicating with children ... adds. Combining on-pack and interactive promotions comes naturally to FMCG brands, and Kellogg ...
FMCG brands have never been shy about making a marketing noise. Over the past two years or so, from...There's even been an FMCG take on the good ol' internet land grab as brands rush to embrace affiliations with certain sectors and lifestyles online - a situation set to be intensified in the run ... an idea of which FMCG brands are getting their new media activity right. Of course, with a lot of brands ...
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