01 Apr 2008
| by Mairi Clark, Editor
of the biggest FMCG companies, P&G has been very proactive in
moving its marketing online. Emma Jenkins, its head ...
she's implementing innovation in the FMCG
giant's digital marketing on p28. It's also nearly time ...
01 Apr 2008
| by Melanie May
of their total spend, yet online delivered a return on investment
of 2.4 times this. In this FMCG category, TV ...
believes FMCG
brands are not investing enough in online, partly because of a lack of
understanding of its ...
to 'brand love'. FMCG brands can drive consumers to
interact with them in any number of ways - website ...
26 Mar 2008
| by Hayley Pinkerfield
LONDON - FMCG brand Müller is using the web to promote its sponsorship of the Vitality Show 2008, a
12 Mar 2008
| by Hayley Pinkerfield
for The Carphone Warehouse by CHI Partners FMCG: My Amoy by play for Heinz Leisure and Travel: Formula 1 ...
04 Feb 2008
| by Alicia Buller
Union in categories spanning B2B and online advertising,
and Tribal DDB for the B2C, FMCG and Website ...
04 Feb 2008
and mortgage: calculators
FMCG
AKQA: Pot Noodle Network
Blonde: Coincidence
CMW Interactive: Goo Play ...
: Effectiveness of mobile advertising: for FMCG brands
Aerodeon: Guinness Taste
AKQA: Coca-Cola mobile ...
04 Feb 2008
, or is this for one season only? It
goes with the FMCG brand site territory, but I have concerns about its ...
04 Feb 2008
| by Hayley Pinkerfield
increases from the usually more tentative FMCG
clients. According to Ling, the latest figures do not mean ...
22 Jan 2008
| by Alicia Buller
of digital, such as FMCG brands, begin to invest in digital, using it as a mechanism to converse ...
12 Dec 2007
Now in their 10 th year, the Revolution Awards reward the best in digital marketing, taking into account not only innovation and creativity, but also accuracy of meeting clients objectives. Projects can be entered by the vertical sector in which the client company operates, such as FMCG ...