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Letter from Revolution

of the biggest FMCG companies, P&G has been very proactive in moving its marketing online. Emma Jenkins, its head ... she's implementing innovation in the FMCG giant's digital marketing on p28. It's also nearly time ...

Analysis: Why brand engagement matters

of their total spend, yet online delivered a return on investment of 2.4 times this. In this FMCG category, TV ... believes FMCG brands are not investing enough in online, partly because of a lack of understanding of its ... to 'brand love'. FMCG brands can drive consumers to interact with them in any number of ways - website ...

Müller creates desktop Lifestyle Guru

LONDON - FMCG brand Müller is using the web to promote its sponsorship of the Vitality Show 2008, a

CHI & Partners scoops four Revolution Awards

for The Carphone Warehouse by CHI Partners FMCG: My Amoy by play for Heinz Leisure and Travel: Formula 1 ...

Revolution announces 2007 awards shortlist

Union in categories spanning B2B and online advertising, and Tribal DDB for the B2C, FMCG and Website ...

Awards shortlist: Is your company a contender?

and mortgage: calculators FMCG AKQA: Pot Noodle Network Blonde: Coincidence CMW Interactive: Goo Play ... : Effectiveness of mobile advertising: for FMCG brands Aerodeon: Guinness Taste AKQA: Coca-Cola mobile ...

Vox pop: Does the latest Lynx site make the most of web 2.0?

, or is this for one season only? It goes with the FMCG brand site territory, but I have concerns about its ...

Analysis: Bellwether reveals maturing market

increases from the usually more tentative FMCG clients. According to Ling, the latest figures do not mean ...

Predictions: 2008 - what's next?

of digital, such as FMCG brands, begin to invest in digital, using it as a mechanism to converse ...

Revolution Awards deadline extension

Now in their 10 th year, the Revolution Awards reward the best in digital marketing, taking into account not only innovation and creativity, but also accuracy of meeting clients objectives. Projects can be entered by the vertical sector in which the client company operates, such as FMCG ...

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