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Jobs | Agency Showcase | Ad creativeSimon Clift, the FMCG giant's global chief marketing officer, is considering a number of different crowdsourcing proposals that could be rolled out in multiple markets. "Unilever is looking into crowdsourcing ideas that we can learn from and implement across our brands," confirmed Noam Buchalter, marketing ...
The target will fall under the remit of P G's global team leader of digital businesses Lucas Watson, who told AdAge of the plans. To aid its aggressive expansion online, the FMCG giant has begun adding 'Where to Buy' links to its European websites which direct consumers on its own websites ...
The idea behind the site, which launches in beta today after securing $4.3 million ( 2.6m) in funding, is an open platform for FMCG companies to sell direct to consumers instead of relying ... .com makes no retails margin and allows FMCG manufacturers to control pricing in their own direct sale ...
of 2008, down from 5.3 per cent in the same period the previous year. Media agency sources claim FMCG ...
, Sense's managing director said: "Loads of FMCG brands are still lost online, either pushing flat, static ... that it is somehow viral. "Rizla was one of the first FMCG brands online in the UK, and has always had a reputation ...
The FMCG giant is believed to have handed the account to Wunderman as part of a strategy to step up its digital marketing activity for Pringles. Last year P G expanded its pan-European digital ... . The FMCG giant initially compiled its digital agency roster in 2006, selecting Agency.com, LBi and Saatchi ...
The FMCG giant is believed to have handed the account to Wunderman as part of a strategy to step up its digital marketing activity for Pringles. Last year P G expanded its pan-European digital ... . The FMCG giant initially compiled its digital agency roster in 2006, selecting Agency.com, LBi and Saatchi ...
The FMCG giant has briefed OgilvyOne to develop its biggest digital drive to date for the Persil brand, which is known as Omo outside the UK. The online activity will extend Persil's dirt is good' strategy with the creation of a branded web portal for mums providing information on helping ...
LONDON - FMCG brand Müller is using the web to promote its sponsorship of the Vitality Show 2008, a
for The Carphone Warehouse by CHI Partners FMCG: My Amoy by play for Heinz Leisure and Travel: Formula 1 ...
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