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Unilever unveils global web strategy for Persil

The FMCG giant has briefed OgilvyOne to develop its biggest digital drive to date for the Persil brand, which is known as Omo outside the UK. The online activity will extend Persil's 'dirt is good ... advertising campaign spanning key regions including the UK, EMEA and North America. The FMCG company handed ...

CHI & Partners scoops four Revolution Awards

for The Carphone Warehouse by CHI Partners FMCG: My Amoy by play for Heinz Leisure and Travel: Formula 1 ...

Revolution Awards deadline extension

Now in their 10 th year, the Revolution Awards reward the best in digital marketing, taking into account not only innovation and creativity, but also accuracy of meeting clients objectives. Projects can be entered by the vertical sector in which the client company operates, such as FMCG ...

Unilever rethinks its digital view

. Clift says the FMCG giant's digital marketing strategy has been inconsistent, but he's hoping to change ... larger shift in the way in which FMCG brands are communicated. "It is really important that brands ... for people to significantly increase their spend on digital media." So, unlike FMCG rival P head ...

 

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