Pepsi Raw goes offline with UK Twitter campaign
10 Jun 2009 | by Dan Leahul
director at GraphicoDMG said: "We believe this is the first time a major FMCG brand has put a Twitter ...
Additional Information
Search filters
Active filters:
By Publication
- revolutionmagazine.com
By Industry Sector
-
Food & Drink
Click to remove filters
Refine your search:
By Date
By Channel
- Agency (1)
- Digital marketing (56)
- Marketing (44)
- Media (5)
By Industry Sector
- Confectionery (2)
- Grocery Food (27)
- Soft Drinks (25)
By Media
- Gallery (1)
Content
Search results for FMCG
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for "FMCG" again in:
Jobs | Agency Showcase | Ad creativeUnilever to extend crowdsourcing to other brands
27 Oct 2009 | by Gareth Jones
Simon Clift, the FMCG giant's global chief marketing officer, is considering a number of different crowdsourcing proposals that could be rolled out in multiple markets. "Unilever is looking into crowdsourcing ideas that we can learn from and implement across our brands," confirmed Noam Buchalter, marketing ...
From brief to browser: KitKat
26 Mar 2009 | by Staff
the fact that many FMCG brands are now gravitating towards digital marketing. Pitch Following ...
Battle of the brands - Cadbury vs Ribena
28 Jan 2009 | by Staff
LONDON - Despite its critics, iTV (interactive TV) has become a key platform for FMCG brands. Kim...to FMCG brands. Claire Valoti, business director at Mindshare Interaction, argues that because the sector spends much of its marketing budget on TV ads, iTV helps campaigns to work harder. "FMCG brands ... , or respond to an initiative. For the advertiser, it is an opportunity to capture data. Richards says FMCG ...
Pepsi spots the potential of QR codes
04 Dec 2008 | by Elizabeth Clifford-Marsh
at the centre of a UK campaign. The FMCG brand printed the codes on more than 400 million cans and bottles
P&G reassigns Pringles account
10 Oct 2008 | by Elizabeth Clifford-Marsh
The FMCG giant is believed to have handed the account to Wunderman as part of a strategy to step up its digital marketing activity for Pringles. Last year P G expanded its pan-European digital ... . The FMCG giant initially compiled its digital agency roster in 2006, selecting Agency.com, LBi and Saatchi ...
Campaign study
01 May 2008
as an FMCG first, the mobile game was advertised via a shortcode on the television ad. Cadbury also ...
Müller creates desktop Lifestyle Guru
26 Mar 2008 | by Hayley Pinkerfield
LONDON - FMCG brand Müller is using the web to promote its sponsorship of the Vitality Show 2008, a
Owen on digital media: How consumers came to devalue a brand's street cred
09 Jul 2007 | by John Owen
a top-five FMCG brand because it was piled high and sold cheap. This 'disconnect' between ...
Masterclass: The Revolution Masterclass on viral marketing
29 Nov 2006
number of companies, particularly in the FMCG sector, are exploring this channel to reach their audience ... . "For us, as an FMCG drinks brand, viral marketing is about awareness and building the Carlsberg ... . Carlsberg, like other FMCG brands such as Pot Noodle and Coca-Cola, was an early adopter of viral marketing ...
