12 Mar 2008
| by Hayley Pinkerfield
for The Carphone Warehouse by CHI Partners FMCG: My Amoy by play for Heinz Leisure and Travel: Formula 1 ...
12 Dec 2007
Now in their 10 th year, the Revolution Awards reward the best in digital marketing, taking into account not only innovation and creativity, but also accuracy of meeting clients objectives. Projects can be entered by the vertical sector in which the client company operates, such as FMCG ...
29 Sep 2006
The agency, which won the work after a pitch, will report to the FMCG's
global media team. It has responsibility for the development and deployment of
multi-market, multi-brand sites across Europe, the Middle East, Africa
and Asia. Reckitt Benckiser has also briefed FullSIX to develop local eCRM ...
29 Sep 2006
| by John Owen, planning director of digital agency dare and former
chairman of IPA Digital, John.owen@haynet.com
success in their marketing, but what
about other, less obvious FMCG brands, and clothing and fashion ...
21 Apr 2004
to be up-to-date with people to get our message across. We're not an FMCG or e-commerce company, but we ...
11 Jun 2003
| by Charlotte Goddard
News that the Central Office of Information, the UK's second-biggest advertiser after FMCG giant Procter Gamble, was to create its first ever, dedicated online creative roster caused a lot of interest in the digital sector. At the same time, the government's communications expert, which works exclusively ...
16 Oct 2002
| by CHARLOTTE GODDARD
-replacement products such as low-calorie soups and milkshakes. It was bought by FMCG giant Unilever in 2000 ...
26 Sep 2001
| by MARK SWENEY
GlaxoSmithKline has undertaken a major online marketing initiative
for its consumer health brand network for the first time in the UK.
Its biggest consumer healthcare brands, such as Ribena and Lucozade,
will be aggressively marketed to an online audience following GSK's
decision to back...
26 Sep 2001
| by MARK SWENEY
GlaxoSmithKline has undertaken a major online marketing initiative
for its consumer health brand network for the first time in the UK.
Its biggest consumer healthcare brands, such as Ribena and Lucozade,
will be aggressively marketed to an online audience following GSK's
decision to back...
13 Jun 2001
National health club Virgin Active and fmcg brands Muller Light and
Flora Light have signed up to sponsor Shape Up Challenge,
iVillage.co.uk's recently launched healthy living promotion. More than
4,800 women joined the programme in the first five days of the
eight-week integrated media campaign, which ...