01 Oct 2009
| by Staff
in the world. Over the past 10 years, digital media and FMCG brands haven't made the greatest of bedfellows ...
leader, not just in digital, but in all areas of marketing. His background in FMCG brand marketing ...
07 Sep 2009
| by Elizabeth Clifford-Marsh
The target will fall under the remit of P G's global team leader of digital businesses Lucas Watson, who told AdAge of the plans. To aid its aggressive expansion online, the FMCG giant has begun adding 'Where to Buy' links to its European websites which direct consumers on its own websites ...
26 Jun 2009
| by Andrew McCormick
he will work with advertisers and agencies. His main aim is to work across sectors including FMCG ...
08 Jun 2009
| by Elizabeth Clifford-Marsh
of 2008, down from 5.3 per cent in the same period the previous year. Media agency sources claim FMCG ...
13 May 2009
| by Andrew McCormick
to tweet about an FMCG brand - something that may be of limited interest. This is an unofficial Marmite campaign that Parsley says he and Randell created in four hours and demonstrates what FMCG brands could do ...
06 May 2009
| by Elizabeth Clifford-Marsh
range of brands, which include Surf, Dove and Persil. The FMCG giant will involve consumers in forums ...
31 Mar 2009
| by Elizabeth Clifford-Marsh
, accounting for just 3.9 per cent of its media budget. FMCG companies Procter Gamble and Unilever both ...
23 Mar 2009
| by Staff
awareness gadget Brand: Cancer Research UK Agency: Essence FMCG Live studio Brand: Inbev ...
12 Mar 2009
| by Revolution Staff
including retail, FMCG and automotive will be recognised, as will the Best use of search, Best use ...
10 Mar 2009
| by Gareth Jones
market for FMCG brands, which represent an enormous opportunity for the mobile advertising market. Rich ...