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Revolution Future 50: meet the digital stars of tomorrow

in the world. Over the past 10 years, digital media and FMCG brands haven't made the greatest of bedfellows ... leader, not just in digital, but in all areas of marketing. His background in FMCG brand marketing ...

P&G sets ambitious e-commerce target

The target will fall under the remit of P G's global team leader of digital businesses Lucas Watson, who told AdAge of the plans. To aid its aggressive expansion online, the FMCG giant has begun adding 'Where to Buy' links to its European websites which direct consumers on its own websites ...

Microsoft wants to make friends with your agency too

he will work with advertisers and agencies. His main aim is to work across sectors including FMCG ...

FMCG giants show faith in online display by doubling spend

of 2008, down from 5.3 per cent in the same period the previous year. Media agency sources claim FMCG ...

Twitter WIN! The 8 best brands on the world's hottest microblog

to tweet about an FMCG brand - something that may be of limited interest. This is an unofficial Marmite campaign that Parsley says he and Randell created in four hours and demonstrates what FMCG brands could do ...

Unilever offers women cash for engagement

range of brands, which include Surf, Dove and Persil. The FMCG giant will involve consumers in forums ...

Digital only marketing medium to grow in 2008

, accounting for just 3.9 per cent of its media budget. FMCG companies Procter Gamble and Unilever both ...

Nike and AKQA triumph at Revolution Innovation Awards

awareness gadget Brand: Cancer Research UK Agency: Essence FMCG Live studio Brand: Inbev ...

Revolution Awards: Two days left to book tickets

including retail, FMCG and automotive will be recognised, as will the Best use of search, Best use ...

Mobile ad metric helps justify spend

market for FMCG brands, which represent an enormous opportunity for the mobile advertising market. Rich ...

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