Masterclass: E-commerce
04 Dec 2008 | by Mike Fletcher
driver of increased sales. Reading Room provides e-commerce services for FMCG brands and the leisure ...
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Jobs | Agency Showcase | Ad creativeMasterclass: E-commerce
04 Dec 2008 | by Mike Fletcher
of increased sales. Reading Room provides e-commerce services for FMCG brands and the leisure sector, as well ...
CHI & Partners scoops four Revolution Awards
12 Mar 2008 | by Hayley Pinkerfield
for The Carphone Warehouse by CHI Partners FMCG: My Amoy by play for Heinz Leisure and Travel: Formula 1 ...
Revolution Awards deadline extension
12 Dec 2007
Now in their 10 th year, the Revolution Awards reward the best in digital marketing, taking into account not only innovation and creativity, but also accuracy of meeting clients objectives. Projects can be entered by the vertical sector in which the client company operates, such as FMCG ...
Vox pop: How can FMCG brands make retail work on the web?
28 Feb 2006 | by Emma Rigby
Can FMCG firms find success by selling products online?..., accepted wisdom was that there is no place for FMCG sales online. Still, this year has seen the launch ... the opportunity for FMCGs to bypass retailers and sell direct? ELAINE REEVES, head of market information ... for selling FMCG products online. For Avon, e-commerce helps to build the brand and we can provide ...
McDonald's joins Lycos for online-only burger promo
21 Nov 2001
to promote creative new-media advertising to fmcg and retail giants. Earlier this month, Lycos brokered a ...
CONNECT2U: Only connect - WHSmith's b2b site Connect2U aims to empower all its 24,000 independent retailers across the UK, as managing director Mike Probert tells Charlotte Goddard
11 Jul 2001 | by CHARLOTTE GODDARD
to the supply chain," says Mike Probert, managing director of Connect2U. Probert has a background in both fmcg ...
Shape Up Challenge signs up three sponsors
13 Jun 2001
National health club Virgin Active and fmcg brands Muller Light and Flora Light have signed up to sponsor Shape Up Challenge, iVillage.co.uk's recently launched healthy living promotion. More than 4,800 women joined the programme in the first five days of the eight-week integrated media campaign, which ...
ANALYSIS: Do you stick with what you know?
16 May 2001 | by AMANDA NOTTAGE
developments on its site. Earlier in the year, fmcg giant Procter & Gamble drafted in FI System Brand ...
Opinion - How fmcg brands can get noticed on the net.
28 Jun 2000
an fmcg web site? To learn more about the brand and its values - I don t think so! Yet that seems to be the assumption predicating the construction of so many fmcg sites. Yes, they are sometimes tarted up ... fmcg brand sites as currently designed are not going to command much of our valuable surfing time ...
