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Augmented reality turns breakfast cereal into a 3D games console

' is directed by Luc Besson and will roll out in cinemas across Europe, starting in France next month ...

UK court rules eBay is not accountable for counterfeits

on by cosmetics company L'Oreal, following similar legal victories for the auction site in France and Belgium....in the UK, US, France and Belgium, we reiterate again that cooperation and dialogue is what is needed ... and consumers." The win for eBay follows a similar victory against L'Oreal in Brussels last year and in France ...

Campaign of the month: Sure for Men

texts such as 'France is winning, come on, get your mates involved'. Results: The site was launched ...

Puma backs boot launch with extensive online marketing campaign

The Velocity boot, renamed as v1.06, is being pushed through rich-media advertising across the UK, Germany, France, The Netherlands and Sweden and is also being targeted in a deal with MSN and Yahoo ... , the advertising includes leader board positions, MPUs and supersky formats, and in the UK and France overlays ...

Shopping: Review - A sports site on the right track

be rejected by a colour-blind cyclist in the Tour de France. But that never stops them and, I confess, it has

P&G launches mobile videogame for Head & Shoulders

that is being promoted in the brand's TV ad spots in France. Users can download the game from the French H ... . The game is being promoted in France through a large media plan that involves embedded tags at the end ... . Antoine Leveque, Aerodeon France managing director, said: "This is a fantastic promotion, which is sure ...

Boots promotes Clearasil with online snow-boarding game

The multi-player 3D snowboarding simulation, operating in 25 countries including the UK, uses geo-targeting and content management tools, so players will see a specific version of the game based on their location. This is useful in countries like France where the skin range is branded as Biactol. The game, 'Clearahill ...

US pharmaceutical site to launch in UK.

and biotechnology firms in the UK, Germany and France. Tov said he would return to the UK in September ...

Appliancezone in talks for UK launch.

. Following its August launch in the UK, it will roll out in France and Germany in the first quarter of 2001 ...

VitaGO to launch in UK this week.

German health and beauty e-tailer VitaGO is launching its UK site (www.vitago.co.uk) this week, having secured #25.9m in second-round funding. The UK site, which was scheduled to launch in March (Revolution, 9 February, p 5), will be followed by sites in Italy and France. French ...

 

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