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Comment: Yes, integration is the key. But, why is it so difficult?

29 Nov 2006 | by Will Davidson

change the way they think, we'll be able to claim integration. - Will Davidson is global operation ...

Advertising.com launches service that tracks users visits

06 Sep 2006 | by by Danielle Long

Automotive LeadBack will reach up to 120,000 unique users. Global car giant Renault is the first to sign ...

Global Beach hires Mercedes CRM expert

05 Sep 2006 | by by Danielle Long

LONDON - Digital marketing group Global Beach has hired Jackie Lawton, the former national retail...In a major coup for the agency, Global Beach has appointed Lawton, an automotive CRM specialist, to implement a "Best in Class" global CRM programme for its Dealer Web Services division. Lawton joins Global Beach from Mercedes-Benz, where she was responsible for the design and implementation ...

Land Rover puts community at heart of integrated push

01 Aug 2006 | by by Danielle Long

LONDON - A global community forum and interactive website are at the centre of a major global.... The campaign is centred around a global community based forum, which will consist almost exclusively of user ... as well. The global Go Beyond site also features links to Land Rover's broadband TV channel ... , and at motor shows. The film aims to drive people online to interact with the global forum. The campaign ...

Masterclass: The Revolution Masterclass on interpreting web data

06 Mar 2006

and that is the toughest thing in business." Alain Portmann, global media director of interactive agency Webliquid, says ... . He has also written six books and produces the annual Emetrics Summit. Alain Portmann is global ...

Direct Stats

28 Feb 2006

This month Advertisers are expected to spend more than $14 billion (£8bn) globally on paid search

Land Rover backs G4 with online competition

03 Feb 2006 | by by Emma Rigby

global adventure challenge.

Segmentation: Divide and conquer

24 Oct 2005

in the email and act as a continuation of the message. Umbro, a globally recognised football brand, also ...

Unilever relaunches SteamFresh with MRM campaign

11 Oct 2005 | by by Emma Rigby

's announcement to roll out a new global online strategy, in a move to unite its websites to reflect the company ...

Agency Survey 2005: Coming of age for digital agencies

13 Sep 2005 | by Bob Willott

have been reacquired by the global conglomerates. While on the subject of the traditional media ...

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