27 Oct 2009
| by Gareth Jones
Simon Clift, the FMCG giant's global chief marketing officer, is considering a number of different crowdsourcing proposals that could be rolled out in multiple markets. "Unilever is looking into crowdsourcing ideas that we can learn from and implement across our brands," confirmed Noam Buchalter, marketing ...
07 Sep 2009
| by Elizabeth Clifford-Marsh
The target will fall under the remit of P G's global team leader of digital businesses Lucas ...
in an estimated 10 per cent increase in online sales. Joe Quinn, head of global e-commerce at P G, said ...
uptick in sales is enough that we are rolling it out to all of our brands globally," he said. "There is a ...
08 Jun 2009
| by Elizabeth Clifford-Marsh
brand-building departments at corporate level, under the leadership of global marketing officer Marc ...
11 Jul 2008
| by Andrew McCormick
LONDON - Bacardi's global digital chief Ian James has joined Aegis Media's international digital..., client services director in Aegis agency Carat's global management team, to the role of vice ...
in place. James, the most high profile of the new appointments, joined Bacardi Global Brands in 2006 ...
's global digital roster in March 2008 and commissioned the agency to launch a global digital-only campaign ...
04 Jun 2008
| by Gareth Jones
LONDON - Unilever is launching a global digital marketing campaign to promote its flagship Persil
02 May 2008
| by Hayley Pinkerfield
by Brighton-based digital communications agency Worth, part of GSK s global digital roster. ...
25 Apr 2008
| by Hayley Pinkerfield
website with plans for e-commerce functionality as it looks to reach a global fashion audience.
05 Mar 2008
| by Hayley Pinkerfield
LONDON - Bebo, the global social networking site, has unveiled the first brand integration deal
12 Dec 2007
, global webmaster, STA Travel; John Owen, planning partner, Dare Digital; Scott Gallacher, head of online ...
19 Sep 2007
| by Alicia Buller
advertising slots. Lowe Worldwide led the development of the site, under the direction of the Global Stella ...
global website is no exception, claimed Frank Abenante, vice president of global brands at InBev ...
and looking for different and compelling content, explained Neil Gannon, global brand manager for Stella ...