Behind the scenes: BMW's augmented reality campaign
22 Jun 2009 | by Elizabeth Clifford-Marsh
-edge technology. GSD M, one of BMW's lead agencies, created a global above-the-line campaign featuring performance ...
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Jobs | Agency Showcase | Ad creativeBehind the scenes: AKQA's Grand Prix winning Fiat campaign
25 Jun 2009 | by Staff
around the world using the ecoDrive technology. In addition to working on the global digital marketing ... is at the centre of Fiat's global marketing strategy. An integrated media plan spanning key international ...
Creative review: Ford Fiesta
01 Feb 2009 | by Daniele Fiandaca, European chief executive, Profero
's European operations. In addition, he is responsible for the agency's global talent management, and social ...
From brief to browser: Fiat ecoDrive
14 Nov 2008 | by Staff
around the world using the ecoDrive technology. In addition to working on the global digital marketing ... is at the centre of Fiat's global marketing strategy. An integrated media plan spanning key international ...
Battle of the brands - Ford vs Vauxhall
17 Oct 2008 | by Victoria Furness
; Ford cut global marketing spend by $200m to $100m in the second quarter, while GM withdrew its planned ...
Major global brands trial InSkin video ads
09 Jan 2008 | by Hayley Pinkerfield
Vauxhall and Mercedes will also trial InSkin, which integrates around video media players, maximising the potential of banner ads around video content (see Trailblazer, Revolution Jan 2008). Other major publishers have scheduled InSkin ads from various well-known global brands, scheduled to roll ...
YouTube unveils in-video ads
22 Aug 2007 | by Hayley Pinkerfield
YouTube as the seventh most poplar brand globally (by unique users). It is still growing significantly. In June, the site had 94.5m unique global users, a 47 per cent increase on December 2006.Google bought ...
Shell rebrands online as energy friendly
16 Mar 2007 | by Hayley Pinkerfield
The site, created by Digit, is part of a global communication campaign, pitching Shell s quest to secure a responsible energy future. It marks the company s first fully integrated online marketing ... compete on local and global levels. The challenges are brought to life with real-life stories about Shell ...
Advertising.com launches service that tracks users visits
06 Sep 2006 | by by Danielle Long
Automotive LeadBack will reach up to 120,000 unique users. Global car giant Renault is the first to sign ...
Land Rover puts community at heart of integrated push
01 Aug 2006 | by by Danielle Long
LONDON - A global community forum and interactive website are at the centre of a major global.... The campaign is centred around a global community based forum, which will consist almost exclusively of user ... as well. The global Go Beyond site also features links to Land Rover's broadband TV channel ... , and at motor shows. The film aims to drive people online to interact with the global forum. The campaign ...
