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Revolution Forum: Bogus brands have no place on Twitter

to become global brand director, sportswear for Nike in the US. ...

Asics challenges bloggers to online treasure hunt

Ten global style blogs were sent mysterious Asics branded sculptures -- or rather, one half of a sculpture -- and were asked to recruit their community of readers and online contacts in order to find the other half, which were sent to a different blog. The campaign was created by communications agency ...

The Download: Smart guide to ... Levi's 501 relaunch

LONDON - Levi's has signalled an important shift in its global marketing strategy, relaunching its...the 'irreverent free spirit' of the brand. - The decision by Levi's to centre the global strategy for its 501 ...

Case studies - Reebok

Campaign: G Unit Trilla Agency: Isobar Aims: Reebok and its global media agency Isobar wanted to create an engaging online event to maximise brand impact and reach over a relatively short period of time. The core target was teenagers in nine major European markets - an elusive audience ...

Hunter kicks off global online branding and sales

website with plans for e-commerce functionality as it looks to reach a global fashion audience.

Luxury brands: Viewpoint - Can luxury ever shine online?

For most companies, the birth of the internet presented a golden opportunity to be part of a global distribution network with unparalleled means of enhancing brand awareness and improving market share. But luxury brands are different, and many of them are yet to join the worldwide web, despite ...

Glue London scoops Camper account in competitive pitch

Glue London has picked up the global digital account for Camper, the shoe brand....Following a competitive pitch, Camper appointed glue London to handle the digital arm of its global campaign for both its winter 2007 and spring 2008 collections. The winter campaign has broken ... at Camper, said: "Glue has captured the feel of our new global campaign and brought it to life online ...

Account wins

Gumtree.com, an online classifieds web site, has chosen managed hosting specialist NTT Europe Online to create a tailor-made web hosting system. This follows news that Gumtree is to expand globally and features new tools. Ben Sherman has appointed Tangent to amalgamate and expand its database for an email ...

Account wins

designer Diane von Furstenberg has hired ATG Commerce OnDemand to power the relaunch of five global online stores. The fully customised sites fit for each of the designer's five primary global markets - the US ...

Hackett adds a luxury touch to e-commerce site in global drive

the brand globally....out the brand globally following its acquisition by Spanish investment group Torreal in 2005, which has seen the brand move into new territories. The new site aims to support this global expansion ...

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