01 Jul 2009
| by Gareth Jones
to become global brand director, sportswear for Nike in the US. ...
01 May 2009
| by Dan Leahul
Ten global style blogs were sent mysterious Asics branded sculptures -- or rather, one half of a sculpture -- and were asked to recruit their community of readers and online contacts in order to find the other half, which were sent to a different blog. The campaign was created by communications agency ...
17 Oct 2008
| by Staff
LONDON - Levi's has signalled an important shift in its global marketing strategy, relaunching its...the 'irreverent free spirit' of the brand. - The decision by Levi's to centre the global strategy for its 501 ...
17 Oct 2008
| by Staff
Campaign: G Unit Trilla Agency: Isobar Aims: Reebok and its global media agency Isobar wanted to create an engaging online event to maximise brand impact and reach over a relatively short period of time. The core target was teenagers in nine major European markets - an elusive audience ...
25 Apr 2008
| by Hayley Pinkerfield
website with plans for e-commerce functionality as it looks to reach a global fashion audience.
14 Mar 2008
For most companies, the birth of the internet presented a golden
opportunity to be part of a global distribution network with
unparalleled means of enhancing brand awareness and improving market
share. But luxury brands are different, and many of them are yet to join the
worldwide web, despite ...
22 Oct 2007
Glue London has picked up the global digital account for Camper, the shoe brand....Following a competitive pitch, Camper appointed glue London to handle
the digital arm of its global campaign for both its winter 2007 and
spring 2008 collections. The winter campaign has broken ...
at Camper, said: "Glue has captured the
feel of our new global campaign and brought it to life online ...
09 Jul 2007
Gumtree.com, an online classifieds web site, has chosen managed hosting
specialist NTT Europe Online to create a tailor-made web hosting system.
This follows news that Gumtree is to expand globally and features new
tools. Ben Sherman has appointed Tangent to amalgamate and expand its database
for an email ...
04 Jun 2007
designer Diane von Furstenberg has hired ATG Commerce OnDemand
to power the relaunch of five global online stores. The fully customised
sites fit for each of the designer's five primary global markets - the
US ...
29 Nov 2006
the brand globally....out the brand globally following its acquisition
by Spanish investment group Torreal in 2005, which has seen the brand
move into new territories. The new site aims to support this global
expansion ...