27 Oct 2009
| by Gareth Jones
Simon Clift, the FMCG giant's global chief marketing officer, is considering a number of different crowdsourcing proposals that could be rolled out in multiple markets. "Unilever is looking into crowdsourcing ideas that we can learn from and implement across our brands," confirmed Noam Buchalter, marketing ...
16 Sep 2009
| by Darren Davidson
with the launch of a user-generated competition challenging entrants to create a global campaign for Pepsi Max....the MOFILM website. Inside the brief, Tom Moradpour , the Pepsi global marketing director, advises entrants ...
or small, local or global, in any possible field. You can be the one with the "change idea" yourself ...
17 Jun 2009
| by Gareth Jones
LONDON - Nestle has become the first global brand to launch a campaign that allows Twitter users
27 May 2009
| by Elizabeth Clifford-Marsh
by selected markets later in the year. Utadi Murphy, global relationship marketing manager at William Grant ...
26 Mar 2009
| by Staff
techniques with KitKat's existing 'Perfect break' ads and its global 'Stop working like a machine' creative ...
11 Jul 2008
| by Andrew McCormick
LONDON - Bacardi's global digital chief Ian James has joined Aegis Media's international digital..., client services director in Aegis agency Carat's global management team, to the role of vice ...
in place. James, the most high profile of the new appointments, joined Bacardi Global Brands in 2006 ...
's global digital roster in March 2008 and commissioned the agency to launch a global digital-only campaign ...
01 May 2008
Innocent drinks is a modern success story based on old-fashioned principles. It isn t owned by a global conglomerate; it only makes what it s good at making; it works hard not to damage the community in which it operates. That s clever branding for today s world, but it works largely because most other ...
04 Feb 2008
of Spannerworks. His company
is set to integrate into global digital marketing giant iCrossing. Happy days ...
04 Dec 2007
multi-million pound global
digital account, following a pitch. The brief covers web development,
online ...
19 Sep 2007
| by Alicia Buller
advertising slots. Lowe Worldwide led the development of the site, under the direction of the Global Stella ...
global website is no exception, claimed Frank Abenante, vice president of global brands at InBev ...
and looking for different and compelling content, explained Neil Gannon, global brand manager for Stella ...