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Unilever to extend crowdsourcing to other brands

Simon Clift, the FMCG giant's global chief marketing officer, is considering a number of different crowdsourcing proposals that could be rolled out in multiple markets. "Unilever is looking into crowdsourcing ideas that we can learn from and implement across our brands," confirmed Noam Buchalter, marketing ...

Pepsi calls on wannabe creatives for Max ads

with the launch of a user-generated competition challenging entrants to create a global campaign for Pepsi Max....the MOFILM website. Inside the brief, Tom Moradpour , the Pepsi global marketing director, advises entrants ... or small, local or global, in any possible field. You can be the one with the "change idea" yourself ...

Nestle uses live tweets in ad campaign

LONDON - Nestle has become the first global brand to launch a campaign that allows Twitter users

Glenfiddich encourages brand exploration with new community

by selected markets later in the year. Utadi Murphy, global relationship marketing manager at William Grant ...

From brief to browser: KitKat

techniques with KitKat's existing 'Perfect break' ads and its global 'Stop working like a machine' creative ...

Bacardi's James joins Isobar

LONDON - Bacardi's global digital chief Ian James has joined Aegis Media's international digital..., client services director in Aegis agency Carat's global management team, to the role of vice ... in place. James, the most high profile of the new appointments, joined Bacardi Global Brands in 2006 ... 's global digital roster in March 2008 and commissioned the agency to launch a global digital-only campaign ...

Innocent: Good for you

Innocent drinks is a modern success story based on old-fashioned principles. It isn t owned by a global conglomerate; it only makes what it s good at making; it works hard not to damage the community in which it operates. That s clever branding for today s world, but it works largely because most other ...

Good month/bad month

of Spannerworks. His company is set to integrate into global digital marketing giant iCrossing. Happy days ...

Account Wins

multi-million pound global digital account, following a pitch. The brief covers web development, online ...

Stella Artois relaunches global website

advertising slots. Lowe Worldwide led the development of the site, under the direction of the Global Stella ... global website is no exception, claimed Frank Abenante, vice president of global brands at InBev ... and looking for different and compelling content, explained Neil Gannon, global brand manager for Stella ...

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