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Lonely Planet launches city guides iPhone app

available for sale globally from the iTunes App Store, providing travellers with personalised and GPS

Travel sites fail to meet consumer expectation

expectations, according to a study by Global Reviews....points above the standard Global Reviews regards as satisfactory. Lastminute.com scored 54 per cent ... ' needs are met, while a score above 69 per cent exceeds consumer expectation, according to Global Reviews ... -scoring categories for all providers. Global Reviews director, Bertie Stevenson, said online travel agents need ...

From brief to browser: Emirates

only targeted the audience in Los Angeles, was dropped in favour of a global approach. The winning ... 's transformation from a Middle-Eastern airline to a global brand. "It definitely wasn't a rushed decision," he says ...

Case studies - Madame Tussauds

Campaign: Madame Tussauds Agency: Graphico Aims: Graphico was charged with producing a new global digital identity for Madame Tussauds, which reflected the interactivity of a real-world visit ... , the Netherlands and China. A global site covering the whole group launched in November. Results: According ...

Account wins

appointed Syzygy and its sister creative digital agency Hi-Res! to create a global website for the drinks ...

STA's Hepburn moves to RedDot

Craig Hepburn has left his position as global webmaster at STA Travel to join RedDot, a content...brought in a raft of social media features, including widgets and blogs, to the company's global sites. He ...

Trailblazer: Perfect match

In his new global role at Match.com, Jason Stockwood plans world domination in the online dating...Why would the head of a business that's been a global hit since 1995 need to be a trailblazer? Think of online dating and probably the first brand that comes to mind is Match.com. The site has been ... .0: "Acquiring companies is part of our strategy. We want to dominate online dating globally and maintain local ...

Cheapflights names Paul Hecht as group product director

Hecht will be based in London and will report to Cheapflights' group managing director, Chris Cuddy. Hecht will be responsible for co-ordinating global product development, including a website redesign planned for this year in advance of further international launches. Hecht brings more than 15 ...

STA Travel: STA's brave new world

to create anticipation and demand for travel. And all of it s been in the hands of global webmaster Hepburn ... joined STA Travel, to head up its Global Ecommerce Travel Strategy project, something he saw ... running a UK-based internal web, email and intranet system to rolling out a corporate global ecommerce ...

Revolution Awards deadline extension

, global webmaster, STA Travel; John Owen, planning partner, Dare Digital; Scott Gallacher, head of online ...

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