Best Buy unleashes 500-strong Twitter sales force
22 Jul 2009 | by Gareth Jones
is promoting the launch of Twelpforce with a series of TV ads encouraging consumers to send a direct tweet ...
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Search results for Interactive TV
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for "Interactive TV" again in:
Jobs | Agency Showcase | Ad creativeUnicef wants you to donate funds on your tea break
22 Oct 2009 | by Jennifer Whitehead
by interactive ads with messages and images that also change with the time of day that they are served, creating ...
Disney, Coke and Microsoft back behavioural targeting guidelines
03 Jul 2009 | by Elizabeth Clifford-Marsh
The guidelines, backed by Google, Microsoft, Disney, Verizon, Coca-Cola, Procter Gamble and the Interactive Advertising Bureau, aim to make behavioural targeting more transparent, and to ensure data that is collected is stored securely. Under the guidelines, companies will have to tell users when they are being ...
Tesco embarks on eCRM drive
13 Nov 2007 | by Hayley Pinkerfield
monthly updates. Fashionfile is opt-in and interactive, and email marketing will target consumers ...
Comment: Yes, integration is the key. But, why is it so difficult?
29 Nov 2006 | by Will Davidson
and compelling to each channel. A TV campaign that creates awareness, a site that lets people interact and a ... Marketers continue to hire separate agencies for TV, direct, promotions and digital, while agencies still have separate departments for each one. How can marketers expect successful, integrated ...
Vital statistics: This month
25 Oct 2006 | by Danielle Long
recognition of viral as a medium and the figures for consumer interaction with this content are incredibly ...
Top 40 digital brands: Amazon top of the digital brands
25 Oct 2006 | by Philip Buxton
share of UK search to 77 per cent. It hired former TV sales chief Mark Howe as UK MD this year ... departure of founders Steve and Julie Pankhurst. The brand has since appeared on TV, on ITV's digital ...
ABCe figures: Traffic debate - Revolution provides the latest ABC figures for the digital sector
29 Sep 2006 | by Philip Buxton
lights maintain that developing useful and standardised measurement systems for interactive media..., interactive TV ad impressions and podcasts, and the list goes on," says White. "One of our members, CNET ... Ltd and iVillage 35,124,109 3,496,759 Jan-06 www.liverpoolfc.tv Liverpool FC ... ,697 184,428 May-05 www.iii.co.uk Interactive Investor 15,754,316 549,541 May ...
Moving on up: Appointment at Mediaedge:cia
29 Sep 2006
as its first director of digital insight and research. Working across the interaction and Medialab
C4 puts online review show on Film4
10 Aug 2006 | by by Danielle Long
It's the first time an online show has been re-commissioned for broadcast on television by a major broadcaster. Content production agency Zone will produce the TV version of the online programme. The show ... on the Channel4.com film site. The TV version of Movie Rush will premier online 24 hours before its Film4 ...
