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Search results for Interactive TV

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Battle of the brands: CNN versus Sky News

, presentation, interaction and brand and persuasion. Overall, CNN International came out marginally better ... font size was bigger. Interaction 11/15 While the overall interaction on CNN International ... is pretty good but is slow to load. Also, first impressions don't match expectations as the Sky News TV ...

London Digital Week: ten things you need to know

of advertising, architecture, fashion, public installations, music, TV film and graphic design. Nokia Ovi ... interaction design. Having ideas is easier than making them happen. This Happened delves into projects that exist today, how their concepts and production process can help inform future work. Interaction design ...

EA goes for shock treatment in Need for Speed campaign

is also supported by a TV ad. ...

Battle of the brands: Amazon versus Play

homepage, navigation and search, content, presentation, interaction and brand and persuasion. Overall ... on the eye. Interaction 13/15 Good interaction with the site, not requiring too many steps to get ... and doesn't overwhelm while ensuring brand values come through. The intuitive interaction brings it all ...

Future sound of the web

personal CV includes the sound design for more than 20 console games, as well as a Bafta-nominated TV score ...

Disney, Coke and Microsoft back behavioural targeting guidelines

The guidelines, backed by Google, Microsoft, Disney, Verizon, Coca-Cola, Procter Gamble and the Interactive Advertising Bureau, aim to make behavioural targeting more transparent, and to ensure data that is collected is stored securely. Under the guidelines, companies will have to tell users when they are being ...

3UK breaks marketing drought to promote free Skype calling

of the site. Devised by Glue, the integrated campaign will see a TV ad, starring a 3 customer talking about ...

AKQA launches digital marketing division

and ultimately ROI. "We believe that especially in the interactive space, the more closely all the contributing ...

From brief to browser: KitKat

-pack promotion, but also to take a digital 'break' by providing them with a range of interactive and entertaining content. The KitKat website would allow users to not only interact with a range of branded 'break ... that would drive traffic to the website, as well as get users interacting with the brand in a positive way ...

Strategic Thinking: Digital's biggest business brains

to interact with. According to Ling, brands must focus on innovation and value creation. "A tougher economy will persuade people to spend more time at home online," he says. "They will interact with brands that don ... on iPods, widgets that work across websites and programs that run on interactive billboards. ...

 

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