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Search results for Interactive TV

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Opinion - Interactive TV is much more than just a direct marketing tool.

Advertising agencies need to get involved with interactive TV ads now, to prevent the medium from...I cannot understand why interactive television is so often sold as a direct marketing (DM) tool ... it diminishes the perceived future importance of iTV to advertisers. Also, interactive television needs ... think about and use television. Digital TV replaces today s broadcast offering with something very ...

Capital debuts two online-only stations.

Capital Radio s digital arm Capital Interactive is aiming to launch two themed online-only stations...Capital Radio s digital arm Capital Interactive is aiming to launch two themed online ... months, Capital Interactive s first online station - codenamed Diva - will target women in their 20s. Mark Frost, managing director of Capital Interactive, said: Diva is a blunt instrument to target a ...

Discovery.com axes 13 UK staff.

to create content that is more closely linked to our television network. This will bring us forward, leading...to create content that is more closely linked to our television network. This will bring us forward, leading ... into restructuring next year, spending cash on developing the site s interactivity and investigating its e ...

KPMG e-business takes on former Razorfish employees

, experience and design, and human network interaction. ...

New b2b site for creative industry

A new business-to-business site which is aimed at the creative industry is scheduled to launch in January. Originally devised five years ago as a CD-Rom by former New Avengers actor Gareth Hunt, e-media-c (www.e-media-c. net) will initially launch as an online resource covering TV and stage performers ...

Reuters signs up with WebRewards

on behalf of the company and redeem points for training or a TV for their games room, whereas larger ...

Artism targets the creative industry

An online business-to-business service for the UK creative industry has gone live, enabling professionals to source talent, venues and industry news. Covering television, film, radio, the performing ... William Brocklebank, co-founder of Artism. Other web sites such as produxion.com, which serves the TV ...

Nokia announces WAP content deals.

interactive immersive sports experiences to WAP and demonstrated an application using the Americas Cup sailing...interactive immersive sports experiences to WAP and demonstrated an application using the Americas Cup sailing ... to grow the overall market for WAP-based services." Nokia is also involved in an interactive banking WAP ...

BT joins ISP price war

. To take up the ntl offer customers have to subscribe to its cable TV and phone service. ...

UpMyStreet gains #12m in funding.

content deal with the Open interactive TV platform, which became a shareholder in UpMyStreet.com. Tony...content deal with the Open interactive TV platform, which became a shareholder in UpMyStreet.com. Tony ... via other interactive TV platforms." The company will soon move into e-commerce by selling more ...

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