15 Dec 2009
| by Adam Woods
This Christmas Day will you and your family be comatose in front of the TV after too much turkey ...
to the Interactive Media in Retail Group, a 21 per cent increase on 2007. Is that really so wrong? From a consumer ...
in real time to its customer base." Mobile is also an important channel, and one that, like TV, has ...
27 Oct 2009
| by Gareth Jones
-owner is currently offering $10,000 ( 6,087) in a competition to find ideas for its next TV campaign for snack food brand Peperami. Unilever has received 1,200 responses to the brief for a TV and print campaign ...
, with the winner set to be turned into a TV ad with the help of specialist agency Smartworks. In August ...
19 Oct 2009
| by Jennifer Whitehead
cinema and marketing experiences. Mehdi Tayoubi, Dessault's director of interactive strategy, said ...
08 Jun 2009
| by Elizabeth Clifford-Marsh
doubling, digital only accounted for 4 per cent of P G's total ad budget while TV spend was slashed 44 per ...
brands are diverting spend away from online advertising to take advantage of cheap TV spots on niche ...
15 May 2009
| by Dan Leahul
. The website is based on Rizla's 'It's what you make of it' slogan, aimed at user interaction. Aidan Cook ...
websites, making disastrous forays onto social networks, or putting up their latest TV ad and thinking ...
11 Jun 2008
| by Gareth Jones
and The Times . The online activity forms part of a wider integrated campaign comprising TV, print, outdoor ...
02 May 2008
| by Hayley Pinkerfield
GSK recently bought the Breathe Right brand from CNS, a US-based consumer healthcare products company. The launch of www.breathe-right.co.uk is in conjunction with a TV campaign that promotes the benefits of Breathe Right nasal strips, which open nasal passages to aid breathing, relieve congestion ...
16 Apr 2008
| by Hayley Pinkerfield
the UK, including London, Brighton and Leeds. Students will be encouraged to interact with numerous ...
09 Apr 2008
| by Hayley Pinkerfield
major television campaign and online push for Comfort. Based on soft fabric characters, The ClothWorld ...
07 Apr 2008
| by Hayley Pinkerfield
needs shape internet use, according to the European Interactive Advertising Association (EIAA)....with older children (16 to 18 years old) visit more TV websites. Almost a third (30 per cent) of digital parents are watching film, TV or video clips online, demonstrating the role of digital in family ...
and interact with others more. Activities such as ratings and reviews and creating and sharing content have ...