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ANALYSIS: Online Retail - Cashing in on Christmas

This Christmas Day will you and your family be comatose in front of the TV after too much turkey ... to the Interactive Media in Retail Group, a 21 per cent increase on 2007. Is that really so wrong? From a consumer ... in real time to its customer base." Mobile is also an important channel, and one that, like TV, has ...

Unilever to extend crowdsourcing to other brands

-owner is currently offering $10,000 ( 6,087) in a competition to find ideas for its next TV campaign for snack food brand Peperami. Unilever has received 1,200 responses to the brief for a TV and print campaign ... , with the winner set to be turned into a TV ad with the help of specialist agency Smartworks. In August ...

Augmented reality turns breakfast cereal into a 3D games console

cinema and marketing experiences. Mehdi Tayoubi, Dessault's director of interactive strategy, said ...

FMCG giants show faith in online display by doubling spend

doubling, digital only accounted for 4 per cent of P G's total ad budget while TV spend was slashed 44 per ... brands are diverting spend away from online advertising to take advantage of cheap TV spots on niche ...

Rizla launches interactive bespoke website

. The website is based on Rizla's 'It's what you make of it' slogan, aimed at user interaction. Aidan Cook ... websites, making disastrous forays onto social networks, or putting up their latest TV ad and thinking ...

Heineken backs beer dispenser with digital drive

and The Times . The online activity forms part of a wider integrated campaign comprising TV, print, outdoor ...

GSK's Breathe Right unveils UK website

GSK recently bought the Breathe Right brand from CNS, a US-based consumer healthcare products company. The launch of www.breathe-right.co.uk is in conjunction with a TV campaign that promotes the benefits of Breathe Right nasal strips, which open nasal passages to aid breathing, relieve congestion ...

Kickers evolves its digital strategy

the UK, including London, Brighton and Leeds. Students will be encouraged to interact with numerous ...

Persil awards worldwide digital to OgilvyOne

major television campaign and online push for Comfort. Based on soft fabric characters, The ClothWorld ...

Children shape parents' web activity

needs shape internet use, according to the European Interactive Advertising Association (EIAA)....with older children (16 to 18 years old) visit more TV websites. Almost a third (30 per cent) of digital parents are watching film, TV or video clips online, demonstrating the role of digital in family ... and interact with others more. Activities such as ratings and reviews and creating and sharing content have ...

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