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ANALYSIS: Online Retail - Cashing in on Christmas

This Christmas Day will you and your family be comatose in front of the TV after too much turkey ... to the Interactive Media in Retail Group, a 21 per cent increase on 2007. Is that really so wrong? From a consumer ... in real time to its customer base." Mobile is also an important channel, and one that, like TV, has ...

Panasonic unleashes giant pigeon on UK cities

are looking forward to seeing how people interact with the larger than life installations and we hope everyone ...

Yell.com partners with VideoJug for DIY depository

has become a TV and video has a big place in Yell.com's future through the wider opportunities ...

Nike gets new digital marketing tsar

+ and Nike PhotoiD. Figures from Nielsen show that in the UK Nike has reduced its TV spend by nearly 80 per ...

Mizuno returns to TV ads after viral success

test' viral campaign to television in its first broadcast advertisement in over five years....The 'Sound test' campaign, created by Mizuno's production agency Loki, accounted for a 62% increase of traffic to the Mizuno website in the first week. As a result the decision was made to take the ad to TV, breaking May 7 on Sky Sports and Sentanta. The 40-second ad spot promotes Mizuno's 'grain ...

Unite hands digital marketing account to Summit

full advantage of this by encouraging them to interact with the brand online and ultimately book ...

Battle of the brands - Apple vs Samsung

The large, recession-shaped dent in consumer spending is set to have a big impact on sales of consumer electronics, from flat-screen TVs to mobile phones, MP3 players and PCs. For brands in this sector ... provide greater consumer interaction. "For what can be complex products, these video in emails also ...

Midway runs full screen ads for wrestling game

on full screen, interactive High Definition video....The campaign for its new TNA IMPACT! wrestling title, to be released this week, will run until the end of September. Created by Eyeblaster, Eye-D Creative and MindShare Interaction, the ad allows viewers to choose the players in a wrestling match video, which can then be viewed in full screen format ...

Microsoft aims for dominance with Powerset acquisition

ultimate goal is to change the way humans interact with computers through language," said Powerset founder ...

Virgin Media re-launches online news with multimedia focus

, aiming to create a richer, more interactive user experience....Story will offer multimedia coverage of daily top stories with related interactive graphics, video ...

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