Online alcohol ads 100 per cent up on previous year
08 Sep 2009 | by Andrew McCormick
was press, which had 301 campaigns running, two of which flouted the ASA's standards. Two of 52 TV ad ...
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Search results for Interactive TV
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Jobs | Agency Showcase | Ad creativeUnilever to extend crowdsourcing to other brands
27 Oct 2009 | by Gareth Jones
-owner is currently offering $10,000 ( 6,087) in a competition to find ideas for its next TV campaign for snack food brand Peperami. Unilever has received 1,200 responses to the brief for a TV and print campaign ... , with the winner set to be turned into a TV ad with the help of specialist agency Smartworks. In August ...
Doritos iD3 advergame-epic goes live
28 Jul 2009 | by Dan Leahul
Upset TV wrote, directed and created the game. The game blends live action footage with 3D interaction, sound recognition, interactive scenes, and film content giving the experience of a professional ... had a challenging brief to extend the plot and interactivity beyond the video. "The 3D scenes we ...
H&M and Starbucks labelled best brands on Facebook
15 Jun 2009 | by Elizabeth Clifford-Marsh
The Facebook Blue Ribbon Award, run for the first time this month, 'honours the top most creative and innovative campaigns and most engaging pages each month', according to Facebook. Brands were selected based on the most popular pages by fan count, and then the ratios of interaction with the brand, such as comments ...
Vimto brings seriously mixed up fruit characters online
11 Jun 2009 | by Elizabeth Clifford-Marsh
wacky' account of its history and an archive of past and present TV ads. The site also introduces the Seriously Mixed Up Fruit characters, created by Driven, for the brand's latest TV campaign which launched ... their own photos and paste in the characters from the TV ad in the 'daftest and most dastardly' way to crush ...
Pepsi Raw goes offline with UK Twitter campaign
10 Jun 2009 | by Dan Leahul
responded to and often end up becoming positive interactions". Some Twitter examples include: "I tried ...
Vinnie the panda to head Fox's social media campaign
26 May 2009 | by Elizabeth Clifford-Marsh
'. Vinnie was introduced as Fox's ambassador in 2008, primarily as a TV ad character and according to Mike ... pattern of TV spawning online content, Twitter has confirmed it has partnered with TV production houses to integrate live tweets into a new reality TV programme. ...
Walkers launches Sensations site
30 Mar 2009 | by Jacquie Bowser
by Jigsaw's CRM platform. Sensationscrips.co.uk coincides with a TV ad campaign, as well as the launch ... increased online presence gives our consumers an opportunity to interact with the brand and to keep up ...
From brief to browser: KitKat
26 Mar 2009 | by Staff
-pack promotion, but also to take a digital 'break' by providing them with a range of interactive and entertaining content. The KitKat website would allow users to not only interact with a range of branded 'break ... that would drive traffic to the website, as well as get users interacting with the brand in a positive way ...
Case study: Masterfoods
25 Mar 2009 | by Staff
and minimise cost. Execution The launch of a Revels-branded microsite was supported by a series of TV ads ... of a branded Facebook group, which quickly became an interactive forum, culminating in more than 2 ...
