Marketers prefer Facebook to other social sites
02 Nov 2009 | by Staff
that the addition of interactive features that allow brands to communicate with their 'fans' have helped make ...
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Search results for Interactive TV
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for "Interactive TV" again in:
Jobs | Agency Showcase | Ad creativeANALYSIS: Online Retail - Cashing in on Christmas
15 Dec 2009 | by Adam Woods
This Christmas Day will you and your family be comatose in front of the TV after too much turkey ... to the Interactive Media in Retail Group, a 21 per cent increase on 2007. Is that really so wrong? From a consumer ... in real time to its customer base." Mobile is also an important channel, and one that, like TV, has ...
Battle of the brands: Amazon versus Play
07 Sep 2009 | by Mrudula Kodali
homepage, navigation and search, content, presentation, interaction and brand and persuasion. Overall ... on the eye. Interaction 13/15 Good interaction with the site, not requiring too many steps to get ... and doesn't overwhelm while ensuring brand values come through. The intuitive interaction brings it all ...
Gap scraps TV ads for social media campaign
17 Aug 2009 | by Gareth Jones
LONDON - Gap, the fashion retailer famed for its TV ads, is scrapping them in favour of social...Bloom and Liv Tyler in its TV ads, is shifting its focus to the web for its Born to Fit campaign. Instead of TV advertising, the initiative will see Gap put Facebook at the centre of an online campaign ... and match outfits and interact with friends on the brand s Facebook page. In addition, the Stylemixer app ...
Best Buy unleashes 500-strong Twitter sales force
22 Jul 2009 | by Gareth Jones
is promoting the launch of Twelpforce with a series of TV ads encouraging consumers to send a direct tweet ...
H&M and Starbucks labelled best brands on Facebook
15 Jun 2009 | by Elizabeth Clifford-Marsh
The Facebook Blue Ribbon Award, run for the first time this month, 'honours the top most creative and innovative campaigns and most engaging pages each month', according to Facebook. Brands were selected based on the most popular pages by fan count, and then the ratios of interaction with the brand, such as comments ...
Video spend growing but effectiveness still unknown: study
20 May 2009 | by Dan Leahul
television advertising. BrightRoll has partnered with Nielsen Online to launch Video Impact, a new platform ...
When bricks meet clicks
26 Feb 2009 | by Victoria Furness
Neal Street store that offers internet-style interactivity via the shop window. "The internet has ... while at RMG Connect. "You interacted with the shop window using the keypad of a mobile phone to get ... into in-store design, I think they could do more to increase interactivity," he says. Instead, most ...
Battle of the brands: John Lewis vs Marks & Spencer
09 Jan 2009 | by Kim Benjamin
, to tie in with the TV campaign. Different creatives are targeted by site, eg. menswear ads will run ... monopolising our TV sets for the past couple of months, but as a stand-alone digital initiative, it shows a ... creative it runs across each site. SUMMARY - John Lewis Another big-budget TV campaign, with yet ...
Masterclass: E-commerce
04 Dec 2008 | by Mike Fletcher
to other users. Firebox has since rolled this interaction out across all its products, and these days users can upload video, photos and product reviews. "How you communicate and interact with your customers ... be turned into a marketing tool if displayed in the right way. "For a customer who has interacted ...
