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Microsoft Surface mash-up heralds death of the travel brochure

on an interactive world map. Hundreds of thousands of photos of resorts around the world are available on the app, which makes booking a holiday a little more interactive than reading a brochure or scanning the internet ...

Travelodge offers cheap sleeps through discount tweets

are conducted via the web and with such a strong online following, it makes sense to interact with our customers ...

Lonely Planet launches city guides iPhone app

, allowing access to interactive maps, which can be viewed offline and used to plot itineraries and locate ... Boden, head of wireless and innovation at Lonely Planet, said the interactive guide books were the next ...

Thomas Cook launches branded holiday reviews site

Thomas Cook hopes the service will increase customer interaction and said it has already improved its SEO as a result of incorporating user generated content on its site. The platform was created by digital agency Bazaarvoice and allows users to search for reviews of hotels, resorts or destinations ...

P&O launches digital marketing drive to fight recession

The 'You deserve a holiday' campaign features British people who have been impacted by the downturn and shows how they can sail to the continent at cut price. Created by Designate, the integrated campaign will also utilise direct mail, TV, radio and outdoor media and will be followed by additional ...

STA Travel kicks off multimillion-pound rebrand online

STAtravel.co.uk now features enhanced site navigation and user interactivity, as well as reviews ... first rebranded branch. The new Sheffield store has self serve interactive consoles to enable customers to browse the STA Travel offer online before speaking to a travel specialist. Other interactive features ...

Case studies - Madame Tussauds

Campaign: Madame Tussauds Agency: Graphico Aims: Graphico was charged with producing a new global digital identity for Madame Tussauds, which reflected the interactivity of a real-world visit ... by more than 30 per cent, suggesting a deeper level of brand interaction. ...

P&O launches interactive viral campaign

LONDON - P&O Cruises has launched a viral marketing campaign based around an interactive video

P&O launches interactive viral campaign

LONDON - P&O Cruises has launched a viral marketing campaign based around an interactive video

Travelodge in £1 million online makeover

customers to book in five online steps compared with the previous ten steps. The addition of interactive ...

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