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Coke and McDonald's sign up to CoTweet

, click-through rates on links and can report on different message types, such as direct messages, replies ... partnership with bit.ly, the URL shortening site, to provide analytics as to who is clicking through on links ...

Twitter clears house as thousands of accounts deleted overnight

to infiltrate computers by masking malware infested websites through blind links. ...

Disney, Coke and Microsoft back behavioural targeting guidelines

tracked, what it means and how to opt-out. This may take the form of a uniform link of icon ...

Twitter set to make cash from branded direct messages?

Twitter is planning to generate revenue by allowing brands to send users coupons and e-commerce links embedded in messages sent as automatic replies to questions like What treadmill should I buy?' This is according to Todd Chaffee, an Institutional Venture Partners VC and Twitter board member, who told The New ...

Tesco embarks on eCRM drive

.tesco.com/clothing web site, where every page will feature a link enabling visitors to join and build their own space ...

Tesco launches online Mother's Day push

The campaign uses floral creative, created in-house, on the major portals. It also includes targeted CPC placement, which will feature on online games site Zylom, and integrated text links on Tiscali. The push is aimed at a mass-market female audience. Online marketing agency Harvest Digital handled ...

Web analytics: Data helps point the way for Virgin

says he was completely "in the dark" and "it was, at best, a guess as to how specific links were ... the pages and see clearly which links are getting the most click-throughs and generating the most ...

Breast cancer charity hires Harvest for search activity

. The appointment announcement links in with the launch of Breakthrough's integrated marketing activity for Breast ... marketing activity will link through to a landing page on the charity site which features calls to action ...

Land Rover puts community at heart of integrated push

as well. The global Go Beyond site also features links to Land Rover's broadband TV channel GoBeyond.TV and GoBeyond Radio, a digital radio channel featuring music that links to the brand and its ...

Masterclass: The Revolution Masterclass on interpreting web data

it was a larger site," says Boughton. As a result, the company has added a search navigation link, which ... your business logic to test your assumptions and theories on pure data. 9. Look beyond the site. Link ...

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