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When digital marketing strategies go wrong

that forced a rapid rethink of its social media strategy. In other cases, such as the deathless Dell hell ... media adventure. For that reason, no brand should be utterly condemned for fouling up in its attempts ... , most relate to brands making a hash of social media. Social media Habitat Habitat won ...

Battle of the brands: CNN versus Sky News

Normal 0 0 1 138 790 6 1 970 11.773 0 0 0 Sky News reaches 5.5 per cent of viewers across Europe, according to the latest viewing figures from the 2009 European Media and Marketing Survey, which samples 13 per cent of adults in Western Europe. CNN ...

Charlie aged 5¾: the story behind Revolution's latest cover star

for media owners to distribute their content, and brands to engage with consumers. To help make sense ...

Revolution's relaunch: one year on see the covers that made the mag

? October 2008: Know your frenemy To celebrate the Google's tenth birthday, we talk to media's most ...

Revolution Future 50: meet the digital stars of tomorrow

Stephen Fry and Chris Moyles, and has been championed by media owners such as Guardian Media Group, which ... see online music. By Simon Waldman, director of digital strategy and development, Guardian Media Group Rishi Saha Head of new media, The Conservative Party Rishi has worked ...

From brief to browser: KitKat

. Finally, social media was suggested as a channel that could be leveraged to encourage a conversation ... about including social media in this campaign, to allow the target consumer to interact with the brand ... -savvy users while holding the hand of those not so familiar with the medium." Media plan KitKat's media ...

 

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