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Real-time search: what it means for you

23 Dec 2009 | by Dan Leahul

the marriage of search and social media means for marketers....Melanie Seasons, social media strategist at Onlinefire. "The internet isn't going to slow down, so brands ...

Real-time Search: What it means for you

23 Dec 2009 | by Dan Leahul

of search and social media means for marketers....Melanie Seasons, social media strategist at Onlinefire. "The internet isn't going to slow down, so brands ...

Xbox strikes back

21 Dec 2009 | by Andrew McCormick

media partnerships with the likes of the BBC and Channel 4 could come to fruition. Top five selling ...

ANALYSIS: Online Retail - Cashing in on Christmas

15 Dec 2009 | by Adam Woods

to the Interactive Media in Retail Group, a 21 per cent increase on 2007. Is that really so wrong? From a consumer ... of Diffusion Media. "Advertisers should think about launching products that can only be bought on Christmas Day ...

The Download: Smart guide to ... YouTube's video ad platform

01 Dec 2009 | by Staff

The 'Promoted Videos' initiative uses the AdWords model to allow brand owners to serve thumbnail video ads against search results on YouTube. Similar to sponsored links on Google, marketers bid for keywords on a CPC basis, only paying for an ad when a user clicks on it. The ad platform also allows ...

Opinion: Why tech businesses will lead the charge out of recession next year

30 Nov 2009 | by Nancy Cruickshank

Cruickshank, executive director for digital development at Telegraph Media Group and Revolution columnist....tentatively out of recession. Nancy Cruickshank, executive director, digital development, Telegraph Media ... '. Sorrell's predictions have been rebutted by Tim Weller, chief executive of Incisive Media. "Anyone who ...

Editor's letter: end of an era for Revolution

20 Nov 2009 | by Gareth Jones

It's no secret that it's been a challenging year for the publishing industry, and as a consequence Revolution' s parent company Haymarket Media Group has taken the tough decision to scale back the brand. This means that the December issue of Revolution will be its final as a monthly publication, after which ...

IAB Engage 2009: the tea break guide

11 Nov 2009 | by Gareth Jones

media companies are being forced to reinvent themselves. "With the exception of Google most media ... of media organisations we will have in the future will be quite different," he added. "All the new media ... about content." Levick went on to explain that "niche is the new mass media" in the online universe ...

COI boss: digital is crucial but we can't boost spend

11 Nov 2009 | by Gareth Jones

advertiser, told delegates that digital is the "pivotal media for the future". "Digital has the ability not only to connect citizens and government, but to connect all other media channels," he said. "Digital is the plasma that runs through the whole media ecology." Lund claimed the COI currently spends three times ...

IAB Engage: live blog

11 Nov 2009 | by Andrew McCormick

. The low end netbook is already been something of a storm. The idea of receiving your media through ... , says Lund. "Our view of digital is being the pivotal media for the future." He's now getting everyone ... already written social media guidelines for the civil service. Challenges: why it's going to be difficult ...

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