Pharma firm gets animated over erectile dysfunction
06 Oct 2009 | by Elizabeth Clifford-Marsh
' and then slightly more manic in the dreamy sequences," he said. The videos are being promoted through social media ...
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Jobs | Agency Showcase | Ad creativeBattle of the brands: CNN versus Sky News
12 Oct 2009 | by Mrudula Kodali
Normal 0 0 1 138 790 6 1 970 11.773 0 0 0 Sky News reaches 5.5 per cent of viewers across Europe, according to the latest viewing figures from the 2009 European Media and Marketing Survey, which samples 13 per cent of adults in Western Europe. CNN ...
Reform Digital: former i-level execs launch new agency
23 Sep 2009 | by Andrew McCormick
LONDON - Former i-level head of search Amanda Davie has set up a digital media consultancy...in the past. "Media agencies still write media plans in Excel," said Davie. Clients need to know ... services including search marketing, affiliate marketing, social media services, online PR and mobile ...
Digital Window sells, targets Europe
04 Aug 2009 | by Elizabeth Clifford-Marsh
LONDON - European media companies Axel Springer and PubliGroupe have acquired a 50.1 per cent stake
Nielsen Online favourite to create landmark online currency
29 May 2009 | by Elizabeth Clifford-Marsh
(JICIMS) scheme proved too expensive for media owners to fund. The initiative was expected to cost 5 ...
Virgin Media adds Saint to digital roster
28 Apr 2009 | by Elizabeth Clifford-Marsh
LONDON - Virgin Media has appointed Saint, the digital arm of Rainey Kelly Campbell Roalfe...of brand and marketing at Virgin Media, said the company is continuing to evolve in the ever changing ... of online marketing at Virgin Media, claims the company's strategy allows it to speak to consumers ... social media to offer product and service information to people who want to know more." Rainey Kelly ...
AKQA launches digital marketing division
02 Apr 2009 | by Jacquie Bowser
The division, called AKQA Media, Search Analytics, has launched in the UK and US, aiming ... and will be led by general manager Scott Symonds, who was previously executive media director. Symonds said: "Clients are constantly confronted with fragmented creative, media and search plans that leak opportunity ...
From brief to browser: KitKat
26 Mar 2009 | by Staff
. Finally, social media was suggested as a channel that could be leveraged to encourage a conversation ... about including social media in this campaign, to allow the target consumer to interact with the brand ... -savvy users while holding the hand of those not so familiar with the medium." Media plan KitKat's media ...
WPP director exits for US search firm
24 Mar 2009 | by Andrew McCormick
Stevenson, who took the lead search role at GroupM, following WPP's acquisition of 24/7 Real Media, has joined Marin as managing director for Europe. His role is to expand the company's operations ... 's global clients. The former managing director of 24/7 Real Media said that he has recruited a team ...
Strategic Thinking: Digital's biggest business brains
28 Jan 2009 | by Kim Benjamin
secondary role on their media plan. But our experts agree that advertisers wanting to improve ... MANAGING DIRECTOR, I-LEVEL A former director at Zenith Media, Carthy has been in the top job at i-level for more than five years, and has built an enviable reputation as a media practitioner with extensive ...
