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Xbox Lips: karaoke game released through social media

LONDON - Xbox is pushing the launch of the latest version of its latest Lips karaoke game by transforming Facebook members in to pop stars.

Young will abandon social media if brands get too pushy

media to understand customers, provide better service for those customers, involve users in the design ... . Half of Twitter users said a brand has successfully interacted with them through social media, compared ...

Rich media ads: it's not size that matters, it's what you do with them

LONDON - The content of rich media display ads is the crucial factor in getting people to interact...A study undertaken by Eyeblaster shows that the size has less impact in rich media display ads ... interaction rate of all rich media formats, followed by expandable banners. The report concludes that instead ... with approprate metrics at the planning stages of a campaign; keep content in rich media campaigns fresh ...

First Direct gets transparent through social media

it will not publish profanities, a spokeswoman for First Direct said. The bank claims its social media initiative will showcase all consumer opinions made about the bank, by aggregating comments from 8m social media sites ... , which found that 80 per cent of UK internet users are now using social media at least once per month ...

Google brings rich media ads to smartphones

LOND0N - Brands will be able to offer run larger, more impressive ad campaigns on handsets using Google AdSense, thanks to the search giant updating its technology for mobile ads.

Media 140: ten things you need to know

LONDON - Media 140 is almost upon us. On 26 October leading figures in the digital industry...1 It's original The first Media 140 event in May was the first Twitter conference in the UK to explore the impact of the real-time web. 2 It's about Twitter Media140 events are all about ... Media 140 London event have nearly 80, 000 followers - and that's just their personal accounts. 4 Big ...

Measurement tool tackles social media challenge

LONDON - The thorny issue of how to measure web traffic and social media activity effectively

Google gives Maps a social media makeover

LONDON - Google has enhanced Google Maps with the addition of a social media element that provides

Zavvi owner gets cash to plough into e-commerce

LONDON - The Hut Group, the online retail group, has secured millions of pounds in investment funding to boost the business, following its acquisition of Zavvi last year.

Xbox plugs into social media for Reverb gigs

LONDON - Xbox has launched online communities on Facebook and Twitter to support a series of music gigs around the UK called Reverb.

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