Unilever to extend crowdsourcing to other brands
27 Oct 2009 | by Gareth Jones
manager at Unilever. "We have our eyes and ears open to new ways of creating advertising." The brand-owner ...
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Jobs | Agency Showcase | Ad creativeANALYSIS: Online Retail - Cashing in on Christmas
15 Dec 2009 | by Adam Woods
to the Interactive Media in Retail Group, a 21 per cent increase on 2007. Is that really so wrong? From a consumer ... of Diffusion Media. "Advertisers should think about launching products that can only be bought on Christmas Day ...
P&G sets ambitious e-commerce target
07 Sep 2009 | by Elizabeth Clifford-Marsh
redirects Braun, Olay and Oral-B consumers to Tesco, Boots, and Amazon. According to TNS Media Intelligence ...
Online retailers failing to exploit the sales potential of their websites
24 Jul 2009 | by Dan Leahul
, or demonstrate integration with marketing tools, such as email and social media links. Marks and Spencer (82 ...
FMCG giants show faith in online display by doubling spend
08 Jun 2009 | by Elizabeth Clifford-Marsh
According to TNS Media Intelligence, P G spent $672 million ( 420m) on advertising in Q1, an 18 ... of 2008, down from 5.3 per cent in the same period the previous year. Media agency sources claim FMCG ... spends just 1.1 per cent of its 181m media budget online. Last week P G announced it is integrating all ...
UK court rules eBay is not accountable for counterfeits
22 May 2009 | by Dan Leahul
, not litigation. Only by working together can we collectively address the issues that concern eBay, rights owners ...
Rizla launches interactive bespoke website
15 May 2009 | by Dan Leahul
branded clock, games and social media options, all of which can be moved around, edited or removed ...
Skittles pulls Twitter feed from homepage
04 Mar 2009 | by Andrew McCormick
LONDON - Skittles has been forced to rethink its bold social media strategy after its homepage...the feed and only publishing edited posts. Skittles is pushing on with its social media strategy albeit ...
Case studies - Schwarzkopf
09 Jan 2009 | by Staff
send suspects an official warning. The site was supported by two media campaigns across the Ministry ...
P&G reassigns Pringles account
10 Oct 2008 | by Elizabeth Clifford-Marsh
Saatchi to work on digital projects. According to Nielsen Media Research, P G has spent 108 million ...
