Honda responds to Facebook backlash
07 Sep 2009 | by Elizabeth Clifford-Marsh
's dilemma is common among brands grappling with the ideals of social media versus the reality where ...
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Jobs | Agency Showcase | Ad creativeFord promotes Taurus through outdoor mobile link
22 Sep 2009 | by Darren Davidson
bar codes also help our other media efforts such as print...we are able to get more out of our print ...
BMW and Mercedes test out new video formats
25 Aug 2009 | by Elizabeth Clifford-Marsh
LONDON - Mercedes Benz, BMW, Peugeot, Fiat and Renault have signed a deal with InSkin Media
Volkswagen scours social media for The People's Reviewer
28 Jul 2009 | by Dan Leahul
LONDON - Volkswagen has teamed up with Tribal DDB London to launch a hybrid social media campaign...and two mini race cars all in one go. "We think it's a great campaign that combines social media with an offline experience while bolstered by a traditional media spend." ...
Smart car owners get own social network
30 Jun 2009 | by Elizabeth Clifford-Marsh
, this time for Smart car owners....with the vehicle, after research by Mercedes found smart owners enjoy discussing the brand and are active in social media, Martine Edgell, CRM specialist at Mercedes-Benz said. Created by Martech Social and Digital ... and events. Mercedes-Benz launched a social network aimed at Mercedes owners last May, offering members ...
Behind the scenes: AKQA's Grand Prix winning Fiat campaign
25 Jun 2009 | by Staff
of 100, providing that driver with an 'ecoIndex' score. The ecoIndex shows Fiat owners how efficiently ... challenge. "Making technology simple is, ironically, no simple task," he explains. Media plan EcoDrive is at the centre of Fiat's global marketing strategy. An integrated media plan spanning key international ...
Behind the scenes: BMW's augmented reality campaign
22 Jun 2009 | by Elizabeth Clifford-Marsh
's use of the technology created standout by applying arguably the best creative example to date. Media plan Dare supported the social activity with a paid-for media strategy, planned by Zed Media, which included viral seeding and rich-media ad placements, with the demo video featured in expandable banners ...
Telegraph aims to cash in on F1 fever with iPhone app
17 Jun 2009 | by Elizabeth Clifford-Marsh
LONDON - Telegraph Media Group has created an F1 iPhone app in the lead up to next week's British
Land Rover uses Twitter to promote new range of vehicles
14 Apr 2009 | by Staff
actively promoting its Twitter hashtag #LRNY in both traditional and digital media to encourage participation in the social media campaign. Using Twitter, consumers can write "#LRNY" with each Tweet ...
Ford's big Twitter
25 Mar 2009 | by Andrew McCormick
LONDON - As Ford's first head of social media, Scott Monty is treading new ground in the car maker...it emerges that Scott Monty, Ford's first head of social media, claims to actively sell cars for rival ... cracked social media yet. Personal criticism aside, Monty evidently enjoys the limelight that comes ... 't know if everyone requires a head of social media. We have one because it's a new function and we need ...
