Under Armour creates heat-sensitive site to promote sports gear
09 Nov 2009 | by Staff
to where the clothing can be bought. The website will be promoted in the UK through social media ...
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Jobs | Agency Showcase | Ad creativeANALYSIS: Online Retail - Cashing in on Christmas
15 Dec 2009 | by Adam Woods
to the Interactive Media in Retail Group, a 21 per cent increase on 2007. Is that really so wrong? From a consumer ... of Diffusion Media. "Advertisers should think about launching products that can only be bought on Christmas Day ...
Fashion label channels voyuerism for website launch
04 Aug 2009 | by Dan Leahul
media strategy to drive buzz about the brand and increase registrations for the Fly53 newsletter ...
Online retailers failing to exploit the sales potential of their websites
24 Jul 2009 | by Dan Leahul
, or demonstrate integration with marketing tools, such as email and social media links. Marks and Spencer (82 ...
Clothing brand USC backs start-up digital agency
29 May 2009 | by Andrew McCormick
USC has handed 7thingsmedia its affiliate marketing account which will now expand to include social media sites, cashback sites, voucher codes and loyalty sites. Bishop, managing director of 7thingsmedia, said the new agency intends to take a hands on approach by going out to meet key affiliates ...
Asics challenges bloggers to online treasure hunt
01 May 2009 | by Dan Leahul
of blogs and online media with today's consumer culture. Watson said: "We wanted to engage with street ...
Case studies - Reebok
17 Oct 2008 | by Staff
Campaign: G Unit Trilla Agency: Isobar Aims: Reebok and its global media agency Isobar wanted to create an engaging online event to maximise brand impact and reach over a relatively short ... approach. Execution: Piczo, a social media platform with a focus on creative self-expression, devised a ...
Nike unveils rich-media site for 23rd Air Jordan XX3 trainer
01 Apr 2008 | by Hayley Pinkerfield
Blast Radius has created a rich-media site, Suite 23, to present the brand assets, namely the Team Jordan athletes, in a more revealing way than 30-second TV ads allow. The target male youth audience can view videos of the athletes playing computer games and dominoes and working out. The site, www ...
Maybelline New York promotes Clothes Show Live sponsorship
04 Dec 2007
Online advertising, on sites including glamourmagazine.com, getlippy.com and msn.co.uk, and a MySpace profile, will build awareness of the association in the run up to the Clothes Show Live event, which runs 7-12 December. The campaign, created by McCann Erickson with media by ZenithOptimedia, also ...
Online shopping soars during wet July
20 Aug 2007 | by Hayley Pinkerfield
UK online sales amounted to 4.2 billion, some 1.86 billion higher than July 2006, according to IMRG (Interactive Media in Retail Group) index. James Roper, CEO, IMRG, said the surge was down to the wet weather, and serious investment by brands into online retail channels. Roper said: After the dot ...
