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Unilever to extend crowdsourcing to other brands

manager at Unilever. "We have our eyes and ears open to new ways of creating advertising." The brand-owner ...

Coke 'happiness ambassadors' to travel world and blog about it

find the secret of happiness. "This mash-up of social media - online photo galleries, video clips ... , director at the office of digital communications and social media at Coke. The group leaves Madrid on 1 ...

Doritos looks for rock stars in Guitar Hero promo

personalisation widget, which were developed by Unruly Media, to further demonstrate their rock credentials ...

Coke wants to track what you say on Twitter

Provided by companies such as bit.ly, Su.pr and tinyurl, the short links are used in social media conversations on Twitter and Facebook where space is at a premium. Coca-Cola has begun using CokeURL, provided by budurl, for its short links, which it hopes will give them credibility among users and result ...

Grolsch tests drunkeness with festival app

Normal 0 The 'Walk The Line' app, created by Marvellous, uses the iPhone's accelerometer to determine whether the user has had one too many. It will be promoted amongst festival-goers throughout the summer. Walking in a straight line earns the iPhone owner an invite to Grolsch bars located a festivals ...

Vimto brings seriously mixed up fruit characters online

them into Vimto. In the future, Matmi will add viral games and will develop the brand's social media ...

Vinnie the panda to head Fox's social media campaign

LONDON - The face of Fox's biscuits Vinnie the panda is to front a social media campaign which

From brief to browser: KitKat

. Finally, social media was suggested as a channel that could be leveraged to encourage a conversation ... about including social media in this campaign, to allow the target consumer to interact with the brand ... -savvy users while holding the hand of those not so familiar with the medium." Media plan KitKat's media ...

Case study: Masterfoods

. Results Of the votes attributed to search advertising, 30 per cent were driven by rich media display ads ...

Skittles pulls Twitter feed from homepage

LONDON - Skittles has been forced to rethink its bold social media strategy after its homepage...the feed and only publishing edited posts. Skittles is pushing on with its social media strategy albeit ...

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