Doritos looks for rock stars in Guitar Hero promo
16 Oct 2009 | by Elizabeth Clifford-Marsh
personalisation widget, which were developed by Unruly Media, to further demonstrate their rock credentials ...
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Jobs | Agency Showcase | Ad creativeCoke 'happiness ambassadors' to travel world and blog about it
21 Oct 2009 | by Andrew McCormick
find the secret of happiness. "This mash-up of social media - online photo galleries, video clips ... , director at the office of digital communications and social media at Coke. The group leaves Madrid on 1 ...
UrbanSpoon app uses augmented reality to find a decent bite
15 Oct 2009 | by Darren Davidson
, the answer could have arrived in the form of the combination of augmented reality and mobile app, from
Starbucks launches iPhone app: use your phone to buy coffee
23 Sep 2009 | by Gareth Jones
The app gives coffee drinkers access to a virtual Starbucks Card displaying a barcode that baristas in selected Silicon Valley and Seattle stores can scan at the point of purchase. The mobile ... , which also provides coffee drinkers with Wi-Fi access, is increasingly keen to engage users via mobile ...
Coke wants to track what you say on Twitter
05 Aug 2009 | by Elizabeth Clifford-Marsh
Provided by companies such as bit.ly, Su.pr and tinyurl, the short links are used in social media conversations on Twitter and Facebook where space is at a premium. Coca-Cola has begun using CokeURL, provided by budurl, for its short links, which it hopes will give them credibility among users and result ...
Vimto brings seriously mixed up fruit characters online
11 Jun 2009 | by Elizabeth Clifford-Marsh
them into Vimto. In the future, Matmi will add viral games and will develop the brand's social media ...
Vinnie the panda to head Fox's social media campaign
26 May 2009 | by Elizabeth Clifford-Marsh
LONDON - The face of Fox's biscuits Vinnie the panda is to front a social media campaign which
Walkers launches Sensations site
30 Mar 2009 | by Jacquie Bowser
Sensations screensavers and wallpapers for their mobile or PC, and can enter competitions for their chance ...
From brief to browser: KitKat
26 Mar 2009 | by Staff
. Finally, social media was suggested as a channel that could be leveraged to encourage a conversation ... about including social media in this campaign, to allow the target consumer to interact with the brand ... -savvy users while holding the hand of those not so familiar with the medium." Media plan KitKat's media ...
Case study: Masterfoods
25 Mar 2009 | by Staff
. Results Of the votes attributed to search advertising, 30 per cent were driven by rich media display ads ...
