15 Dec 2009
| by Adam Woods
to the Interactive Media in Retail Group, a 21 per cent increase on 2007. Is that really so wrong? From a consumer ...
in real time to its customer base." Mobile is also an important channel, and one that, like TV, has ...
of Diffusion Media. "Advertisers should think about launching products that can only be bought on Christmas Day ...
10 Nov 2009
| by Jennifer Whitehead
The campaign, created by JibJab Media, first ran in 2006 and has become a huge hit each Christmas since. The ElfYourself.com site lets users upload photos of up to five of their friends and family, sticking them on the body of one of Santa's elves and then making them do a silly dance. While the idea has ...
06 Oct 2009
| by Elizabeth Clifford-Marsh
LONDON - Amazon has upped the ante in the battle to control the mobile commerce market...Amazon's Mobile Payments Service provides developers with an app they can plug into their website ...
with the iPhone and Blackberry and handsets running on Android, Windows Mobile, and Palm OS. The move puts Amazon in direct competition with Apple and PayPal, which also offer mobile payment systems. The Amazon ...
28 Sep 2009
| by Andrew McCormick
The search giant has only previously run ads on a large-scale basis across Google Maps in Japan, where the mobile market is most advanced. But now Google Australia is planning to test some ads, with other markets including the UK rumoured to be next in line. Fast-food chains, coffee shops ...
17 Sep 2009
| by Darren Davidson
LONDON - Asda has harnessed the power of social media to hit back at a former employee who...of corporate comms and new media at Asda, informed the PR Media Blog : "There was a chance people would think ...
08 Sep 2009
| by Dan Leahul
on their mobile whilst browsing in-store or those sitting at work itching to join the fun." Curious customers ...
07 Sep 2009
| by Mrudula Kodali
, intranets, mobile devices and applications. Founded in 2003, the UK-based consultancy researches, designs ...
04 Sep 2009
| by Dan Leahul
to manage performance and drive return on investment. The pitch also includes media planning and buying. Last year, Essence was appointed to eBay UK's media partnerships and display activity. This will include media planning and buying, creative development and - above all - the management of performance ...
17 Aug 2009
| by Gareth Jones
media for a campaign to promote its new line of denim wear.
14 Jul 2009
| by Gareth Jones
- emerging media marketing' based out of its Minnesota headquarters. Basic requirement for the role include two plus years of mobile or social media marketing experience' and one plus year of active blogging ...
have advertised for marketers with social media experience, Best Buy is believed to be the first ...