04 Nov 2009
| by Staff
The ads are a mix of cost-per-click and tile ads, running across the AdMob network of mobile sites and iPhone applications, pushing flights to destinations including Sydney, Hong Kong and New York. Clicking ...
clickthrough rates than for other mobiles. Celia Pronto, marketing director at STA Travel, said: "We've always ...
20 Aug 2009
| by Dan Leahul
. This is the first time that Manchester Airport has used online media as part of its marketing activities and for the first time sees the airport using social media tools to engage with its customers. Andrew Harrison ...
01 Jun 2009
| by Elizabeth Clifford-Marsh
The 'You deserve a holiday' campaign features British people who have been impacted by the downturn and shows how they can sail to the continent at cut price. Created by Designate, the integrated campaign will also utilise direct mail, TV, radio and outdoor media and will be followed by additional ...
21 May 2009
| by Dan Leahul
when problems occur that will affect their trip through commuters mobile phones or laptops. Katey ...
28 Jan 2009
| by Staff
, was recruited for the casting. Media plan Starcom and Bigmouthmedia were briefed on the idea and charged with planning and implementing a media strategy that would generate auditions, drive people to watch ...
11 Sep 2008
| by Andrew McCormick
LONDON - Car rental firm EasyCar has hired TBG London to run its online creative and media account...EasyCar has drafted in TBG to handle affiliate, paid search, creative and media, with work expected to go live on 1 October. The car rental firm previously employed LBi as its full service digital agency before putting the business out to tender. Simon Mansell, managing director of TBG, said ...
11 Sep 2008
| by Andrew McCormick
LONDON - Car rental firm EasyCar has hired TBG London to run its online creative and media account...EasyCar has drafted in TBG to handle affiliate, paid search, creative and media, with work expected to go live on 1 October. The car rental firm previously employed LBi as its full service digital agency before putting the business out to tender. Simon Mansell, managing director of TBG, said ...
04 Sep 2008
| by Elizabeth Clifford-Marsh
Incumbent agency LBi currently handles digital media and creative for EasyCar, part of Stelios Haji-Ioannou's EasyGroup. The review is the latest in a series of changes to EasyCar's agency roster. In May the company appointed Rocket to handle its offline media planning and buying account without a ...
14 Jul 2008
is at a very early stage. The move marks one of the biggest forays into social media from a major
brand ...
media service Twitter. ...
27 Jun 2008
| by Gareth Jones
with DBD Media hopes the paid search strategy will help raise brand awareness and visibility, as well ...