10 Nov 2009
| by Andrew McCormick
for advertisers is that the number of people browsing the web on mobile increased 32 per cent between Q2 and Q3 ...
14 Jul 2009
| by Gareth Jones
The US retail giant recently posted a job ad on its corporate website for a senior manager - emerging media marketing' based out of its Minnesota headquarters. Basic requirement for the role include two plus years of mobile or social media marketing experience' and one plus year of active blogging ...
11 Jan 2008
| by Hayley Pinkerfield
Engine, Publicis and Golley Slater also pitched for the business. The 500,000 brief is to target older secondary school children and increase uptake of school dinners. It will be met with a fully integrated campaign involving digital, mobile, tactical outdoor, ambient and an experiential road show ...
01 Nov 2007
This month Mobile marketing is being used more for retention and for selling existing products than...Mobile marketing is still a new and developing direct marketing channel,
but expenditure is doubling each year, according to the DMA's Mobile
Insight study (Q1 2007). SMS is still the dominant mobile marketing format, represented by the
highest volume. The majority of SMS sent were for mobile DM ...
29 Nov 2006
Honda will launch a digital and direct-marketing campaign to support the launch of its mobile...The mobile service is part of a plan to get closer to Honda's company
car drivers. The tool lets drivers keep track of their expenses and
provides a searchable database of hotels, restaurant, petrol ...
UK, said: "In
Honda Mobile, we saw an opportunity to create a useful tool to help
company car drivers ...
07 Nov 2006
| by by Danielle Long
or mobile content delivery, it is important that media companies understand this new delivery channel ...
25 Oct 2006
| by Philip Buxton
48 27 64 1019
OUR TOP 10 IN 2006 1. AMAZON.CO.UK Having named former T-Mobile boss ...
29 Sep 2006
| by Danielle Long
firms in the mobile web, user levels haven't passed the 20 per cent mark....completely unavailable on mobiles. However, 90 per cent of respondents said they would use the mobile web ...
on mobiles. "There's nothing wrong with having a Flash site with all the bells and
whistles you can muster ...
at the content itself because of the way the sites are
built." Despite the growth in web-compatible mobiles ...
29 Sep 2006
| by Danielle Long
This month Expenditure on web and mobile media in 2005 grew 80 per cent to £1.5bn, making.... Mobile marketing was estimated to have risen 24 per cent to £26
million in 2005. Meanwhile, email ...
. The DMA estimates that the overall value of direct expenditure on
digital and mobile media was £1.5bn. ...
10 Aug 2006
| by by Danielle Long
'. It will also be available on Channel 4's mobile TV channel and as a vodcast on iTunes.
The show, which ...