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ANALYSIS: Online Retail - Cashing in on Christmas

in real time to its customer base." Mobile is also an important channel, and one that, like TV, has ...

Malibu in biggest web drive to date

Malibu will broadcast a show every week on Yahoo! for the next six months and has signed up comedian Tom Price has to host the series entitled, Get Your Island On'. The dedicated area on Yahoo! will also feature user-generated content, video clips, games, mobile downloads and cocktail recipes. Vizeum ...

Snack brands target teens through social networks

LONDON - Fast food companies and snack brands are using social networks and mobile campaigns...found. Which? also highlighted a lack of standards and regulations in mobile marketing, leading ... to adults only were deemed as a particular problem with mobile marketing. The study ran from January ...

CHI & Partners scoops four Revolution Awards

.com Mobile: Coca-Cola by AKQA Website: Slicethepie.com by Graphico Integrated: X Factor Challenge ...

Vox pop: Does the latest Lynx site make the most of web 2.0?

, is a web and mobile campaign. The hub is at www.lynxeffect.com. Featuring links with and bespoke ... . That said, when we see the entire Get Out There campaign, with mobile add-ons included, it may deliver ... generator' and innovative, downloadable mobile sound effects, although limited, are relevant and fun. ...

BBH launches online version of 'Lynx effect’

The Get In There campaign is a holistic online and mobile experience rooted at http ... of downloadable mobile phone applications. With the Fit Girl Finder , the phone can track down an attractive lady ... was produced in partnership with London-based Preloaded and the mobile applications were built by Golden Gekko. ...

Colgate first brand advertiser on Blyk

-funded mobile service offering users free calls and texts....on the service and the first ad delivered each day for the first four days. Blyk is a mobile virtual network operator aimed at 16-24 year olds, which leases capacity from mobile network Orange. When users subscribe ... to work with Blyk. The mobile media channel enables us to connect with our consumers and build ...

iCrossing boosts global growth with Proxicom deal

they are through the web, mobile or emerging channels - that are driven by the consumer perspective. iCrossing ...

EMI strikes digital deal to lure global brands

of digital music across devices and platforms, including mobiles. ...

Robinsons serves up photo promotion for Wimbledon

Robinsons, which is the official soft drink provider for the tennis championship, will allow fans to send photos from their mobile phone to a giant branded display screen. The photos will be broadcast ... Court tickets. Robinsons teamed up with mobile marketing agency Enpocket to create the promotion ...

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