15 Oct 2009
| by Darren Davidson
, the answer could have arrived in the form of the combination of augmented reality and mobile app, from
23 Sep 2009
| by Gareth Jones
The app gives coffee drinkers access to a virtual Starbucks Card displaying a barcode that baristas in selected Silicon Valley and Seattle stores can scan at the point of purchase. The mobile ...
, which also provides coffee drinkers with Wi-Fi access, is increasingly keen to engage users via mobile ...
30 Mar 2009
| by Jacquie Bowser
Sensations screensavers and wallpapers for their mobile or PC, and can enter competitions for their chance ...
04 Dec 2008
| by Elizabeth Clifford-Marsh
offline ads and the web, by using mobile phone cameras. With the help of a QR code reader, which is often ...
to view the content embedded within it. This can take the user to a mobile website, reveal text ...
mobile manager Stuart Lambert says the codes are increasing in popularity, but not necessarily as part ...
17 Sep 2008
| by Andrew McCormick
Malibu will broadcast a show every week on Yahoo! for the next six months and has signed up comedian Tom Price has to host the series entitled, Get Your Island On'. The dedicated area on Yahoo! will also feature user-generated content, video clips, games, mobile downloads and cocktail recipes. Vizeum ...
17 Sep 2008
| by Andrew McCormick
Malibu will broadcast a show every week on Yahoo! for the next six months and has signed up comedian Tom Price has to host the series entitled, Get Your Island On'. The dedicated area on Yahoo! will also feature user-generated content, video clips, games, mobile downloads and cocktail recipes. Vizeum ...
16 Jul 2008
| by Andrew McCormick
LONDON - Fast food companies and snack brands are using social networks and mobile campaigns...found. Which? also highlighted a lack of standards and regulations in mobile marketing, leading ...
to adults only were deemed as a particular problem with mobile marketing. The study ran from January ...
01 May 2008
(www.cremeegg.co.uk), online and mobile games, rich-media advertising
and ongoing viral initiatives. A game on the microsite, Eggs and Ladders, was downloadable to mobile
and, in what CMW bills as an FMCG first, the mobile game was advertised
via a shortcode on the television ad. Cadbury also ...
14 Mar 2008
| by Hayley Pinkerfield
by advertising on MySpace and Sky.com, mobile
targeting to the Blyk network and offline promotional support ...
04 Feb 2008
| by Gareth Jones
out a mobile initiative allowing customers to place an order via SMS at
any time. Users are required to set up an online account listing their
pizza preferences, home address and mobile phone number ...
its
launch. Auld is keen to extend the offering with the launch of a fully
functional mobile version ...