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Augmented Reality: Special report - Don't believe the hype

on the screens of PCs or mobile devices. It's heady stuff. Hardly surprising then that brands ... been reaching out to mobile users. Typically, mobile AR apps take advantage of the mapping, GPS and compass functionality that is increasingly built into mobile phones. Thus when a consumer arrives at a ...

Augmented reality: Don't believe the hype

on the screens of PCs or mobile devices. It's heady stuff. Hardly surprising then that brands ... been reaching out to mobile users. Typically, mobile AR apps take advantage of the mapping, GPS and compass functionality that is increasingly built into mobile phones. Thus when a consumer arrives at a ...

ANALYSIS: Online Retail - Cashing in on Christmas

in real time to its customer base." Mobile is also an important channel, and one that, like TV, has ...

Twitter in partnership with Orange for UK first

LONDON - Twitter has done a deal with mobile network Orange to let users upload pictures...It is the first mobile network to do an MMS deal with Twitter. Users send picture messages to 86444 and they are uploaded to Twitter via a picture platform created by Orange called Snapshot ... . "So we're delighted to extend the value of the service by bringing it to mobile, enabling our ...

Dell's first smartphone to launch in China, UK could follow

The new handset is called the Dell Mini 3 and will be sold in China in a deal with China Mobile ... in December. The company said that relationships with other mobile networks, including Vodafone in the UK ... product evolution over the past two years. "We are developing smaller and smarter mobile products ...

iPhone share of smartphone market hits 17 per cent

Research published by Gartner showed that while global mobile phone handsets were almost the same ... devices will reach the market in time for Christmas, and mobile carriers will run incentives for consumers during the holidays. We expect sales of mobile devices in the fourth quarter of 2009 to show year ...

IAB Engage 2009: the tea break guide

Media, took the stage to talk about mobile. "Mobile represents a completely new mind set and way ... and explore the medium's full potential." He was followed by managing director of AKQA Mobile Dan Rosen who emphasised the need for marketers to look "beyond the iPhone" when devising their mobile ...

IAB Engage: live blog

in mobile internet usage around the world but not here in Europe, he says. Cloud will also become important. He says that everything will connect like mobile phones and barcodes. 1430 Back from lunch ... 's cars, holidays or mobile phones. Eyre is worried about the wealth of online inventory. He says that we ...

Smartphone wars: Blackberry outsells iPhone in UK

for advertisers is that the number of people browsing the web on mobile increased 32 per cent between Q2 and Q3 ...

EA buys Playfish in online gaming move

While EA is renowned for creating games for consoles and PCs, it is also the leading games publisher on mobile, including the iPhone. Now it has bought Playfish, producer of games including Country ... it will host Playfish in EAi, the company's digital business, which also houses EA Mobile. "Social gaming ...

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