15 Apr 2002
| by ANDY PLESSER, president of Plesser Associates in New York
to understand is
that the distribution of hyperbolic or marginal news will not be
tolerated. Judicious use of new information is a must since you're now addressing a
far different and skeptical audience than one ...
be straightforward with reporters when issuing news and
announcements. While we possess the ability to distribute ...
14 Jul 2003
| by Sara Calabro, who writes Toy Box. She is a New York-based staff reporter for PRWeek
When I first started playing with Audiovox's new portable DVD player - the D1830 - I was impressed...Calabro writes Toy Box. She is a New York-based staff reporter for PRWeek
Price $749 list ...
08 Oct 2001
| by ALAN MARCUS, vice president of public relations at FAO Schwarzin New York City
's just going out and doing the things you
normally do." Those poignant words from New York City Mayor ...
to the news environment
and having appropriate content. It is equally important that we realize ...
and to unveil a new collection of high-end children's
fashion and lifestyle goods was no longer relevant ...
28 May 2001
| by NED STEELE, a former newspaper reporter and editor, is presidentof New York-based Ned Steele Communications
in The New York Times' authoritative
On the front page: the fascinating saga ...
and media outlets. What does it mean for PR execs?
I see today's new ethical awareness ...
that she will decide when it's
3. Those "independent experts" you line up to bolster your ...
17 Sep 2001
| by JAMIE DIAFERIA, senior media relations specialist at LevickStrategic Communications in New York City
executive saw the article in The
National Law Journal and called me to see if I wanted to work for a new ...
24 Sep 2001
| by ROBYN MASSEY, corporate communications and media relationsmanager at Ketchum in New York
the leadership team. However, being able to do something,
anything in fact, was very cathartic. We had a new ...
01 Oct 2001
| by MAUREEN LIPPE, president and CEO of Lippe Taylor in New YorkCity
With the emotions of the recent terrible events still with us, all
are making a concerted effort to return to "business as usual" - both to
aid the economy and to foster a sense of stability.
As we consider how to best conduct business, the factor that perhaps
will most greatly impact us...
03 Sep 2001
| by JEAN ALLEN, a partner, Heidrick & Struggles, New York, where shespecializes in communications searches
Remember the day in freshman humanities you were asked to define
"art?" In my class, we started the debate confident we just knew. But
soon, to the professor's delight, we realized it wasn't easy to
Twenty-five years later, I decided to give a speech about what makes a
30 Jan 2006
| by Erica Iacono
new media programs for clients. Erica Iacono profiles four of them...on the new-media portions of campaigns, Manuel also heads up the agency's digital advocacy service, which is focused on helping clients understand how to navigate the new media environment. And it certainly helps ...
, Manuel says, the company has worked with Sony USA to create a blog for SOCOM Navy Seals, a new video game ...
08 Oct 2007
| by Finbarr O'Sullivan
An unfortunate side effect of this is that trawling through new-media outlets can easily give ...
. This is not to say that for new-media influencers - especially bloggers - there isn t a lot to scream about. There is ...
promoting others. Just a few years ago, the rise of new media and the decline of traditional media were ...