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Gaffney on America: Responsibility is a marketable quality, as MySpace proves

"MySpace makes site safer for kids." That was the general gist of all the headlines over here recently.

Gaffney on America: Advertisers will have to pay attention toattention in 2008

Beware the easy trends. Never say it's a no-brainer. I've learned those two lessons the hard way in ten years of watching the internet bend, break, and bounce along as a medium.

Gaffney on America: If you use the 'rithm method, you may get a bigsurprise

One of my favorite mind-stretching web sites is called Edge.org. It's based in the UK, and does an admirable job of presenting some of the more disruptive global questions.

Gaffney on America: Free content is an opportunity for the smart advertiser

It has been a very cruel couple of months for subscription-based business models.

Gaffney on America: A downturn will find out our strengths and weaknesses

Economic downturns start with whispers. But whispers are hard to hear.

Gaffney on America: The iPhone is brilliant - so why can't we get on and love it?

It is a well-known fact that Americans like to build things up to tear them down. We love a good trashing. Thanks for Posh and Becks, by the way. More fuel for our fire. After everyone in LA realises soccer on TV just doesn't lend itself to big half-time concerts, they just won't hang, man. Anyway,...

Gaffney on America: Finally, the internet is cited in defence of poor TV figures

In American basketball parlance,'taking it to the rack' means taking the ball to the basket with little regard for the defenders in front of you. National Basketball Association commissioner David Stern doesn't get to do this much. But in the wake of a miserable play-offs season on TV, Stern took the...

Moving on up: Appointment at Guardian America

of Guardian America, the US web site of The Guardian. He will be responsible for developing the newspaper's US

Gaffney on America: Exponential growth - the biggest lie of thepast 10 years

I had the privilege of serving on Revolution's short lifespan in the US. I wish it could have stayed in business after 2000, but it fell victim to the circumstances of the times. I don't mean the scarcity of ad pages. The biggest problem during the internet bubble was not the cycle of boom and bust....

Gaffney on America: Advertising leverage is the key to moving

The consumer magazine business has had a bit of a bloodletting over here lately. And it says as much about internet marketing as it does about print publishing.

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