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From brief to browser: Emirates

Brief Emirates approached roster agency Lean Mean Fighting Machine in mid-2008 with details of new summer routes from Dubai to cities on the west coast of America, including Los Angeles. The brief was to capture the imagination of consumers on both sides of the Atlantic, and to promote the first direct ...

Cheapflights names Paul Hecht as group product director

Cheapflights, the UK and North American internet travel company, has hired Paul Hecht as group...of service to both customer bases on our existing UK and North American sites, as well as our planned site ...

Aqueduct scoops VisitBritain pitch

that our homepage is meeting the same criteria, said Rob North, content and customer activation manager ...

£1m digital boost for New York campaign

The cash will fund its Q4 initiative to target the UK, Ireland, the north-eastern US and Spain. The entire £15 million initiative, which was created by Bartle Bogle Hegarty New York, incorporates online, TV, print and outdoor advertising in ten countries on four continents. As part of the campaign ...

Online travel: Travelling straight to the top

in North America and Australasia. From this promising starting point, Fortune Cookie began by reviewing ...

Tourists respond to online invitation

/11 campaign, pushing America as a safe place to go, as "hackneyed". He adds: "The way they did the campaign ...

Time thief: David Soskin, CEO of Cheapflights, talks us through his average day

to North America We launched in the US a year ago. We email daily and visit to ensure that the dotcom ...

HILTON PLANS FIVE-STAR SITE

, was primarily driven by consumers in North America. "Before, there was a worldwide site that sold all hotels ...

VISITBRITAIN: UK passport for online tourism

.com and lastminute.com from mid-June, are designed to appeal to "families from the north and a segment from the south ...

TRAILBLAZER: Watch this Aspace

spirit. The car journey from his North London home to his office in central London still takes him 45 ...

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