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Latest news, comment and analysis about Orange

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IAB Engage: live blog

11 Nov 2009 | by Andrew McCormick

12pm to 6pm, claims Gregory, citing research from rival Orange. The 'mobile wallet' is well under ...

When digital marketing strategies go wrong

16 Oct 2009 | by Adam Woods

, First Direct and Vodafone; and in 2008, Orange, T-Mobile and Virgin Media found themselves booked onto ...

Revolution Future 50: meet the digital stars of tomorrow

01 Oct 2009 | by Staff

risks, and is a thoroughly nice bloke to boot. By Spencer McHugh, UK brand marketing director, Orange ...

Orange calls on singing public for RockCorps push

25 Sep 2009 | by Elizabeth Clifford-Marsh

LONDON - Orange has launched a new music app to promote its voluntary service to young people....The Sound of Orange RockCorps lets users create their own versions of popular music ... and will feature a top performance sectio, showcasing the best tracks. Orange RockCorps is a volunteer programme ... gigs in return. Orange is placing social networking at the heart of its mobile business, after it ...

Orange acquires ad sales house Unanimis

28 Aug 2009 | by Elizabeth Clifford-Marsh

LONDON - Orange has made a move to become a big player in digital advertising by acquiring online...The Orange France Telecom Group said the acquisition will help it reach over 71 per cent of UK ... Francois Fournier, executive vice president of Orange Advertising said the deal will help Orange ... of Unanimis, Orange now has strong footholds in two of Europe's three main digital advertising markets ...

Orange cuts more jobs in efficiency drive

26 Jun 2009 | by Andrew McCormick

LONDON - Orange is to cut 370 jobs in the UK in an efficiency drive, the mobile operator said today....The UK's third largest mobile operator, which employs 12,000 UK staff, maintained that Orange ... company statement. "This is the next step in that agenda, making sure that Orange fulfills its true ... , as more evidence that the digital sector is being hit increasingly hard by the recession emerges. Orange ...

O2 ran more than 1.1 billion ads in April iPhone push

28 May 2009 | by Andrew McCormick

-Mobile was the second biggest online advertiser in April, Orange was fifth while Vodafone and 3 were not in the top ten ... Royal Mail Group 575m 1% 12.2m 5 Orange 558m 1% 26.5m 6 Virgin Media 545m 0.9% 27m 7 ...

Mixx allows marketers to test their online ads

30 Apr 2009 | by Dan Leahul

Mixx, similar to Digg, where users vote for favourite online content, whether news, video or images, and push it to the front page, has released Mixx Sifter, which opens up a dialogue between marketers and 2,000 Mixx users. Advertisers, such as Orange, can upload up to five creative executions ...

Orange promotes digital chief to marketing director

06 Apr 2009 | by Andrew McCormick

LONDON - Orange has promoted its digital chief Spencer McHugh to the role of UK brand director...communications. He sits in Billingsley's leadership team alongside Orange's head of sponsorship, head of direct marketing and head of retail marketing. His promotion has been announced as Billingsley is to leave Orange for Saatchi Saatchi Asia at the end of May. Orange said in a statement: "We can confirm that Justin ...

IPA Bellwether: 'Online downturn gathers pace'

06 Apr 2009 | by Elizabeth Clifford-Marsh

autumn," he said. While some of the biggest online advertisers including BSkyB and Orange cut back ...

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