SMS masterclass: The Revolution Masterclass on SMS marketing
21 Apr 2004 | by Stuart Derrick
the mediums wisely for maximum impact." Enpocket picked up a DMA award for an SMS campaign it ran for Orange ...
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Orange
Latest news, comment and analysis about Orange
Account wins
21 Jun 2006
Orange Business Solutions has hired Underwired for digital B2B support. The agency will handle all digital creative and production work, including online ads, email and tactical online promotions for all aspects of Orange B2B. Online fashion and beauty retailer ASOS.com has hired Interactive Prospect ...
COMMENT: Brands deserve a better than average life online
04 Mar 2004 | by Kevin McLean
they are doing online. Looking at a range of brands, including Sony, Orange, Guinness, Virgin Atlantic
Nestle to hijack Virgin.net for Matchmakers relaunch
03 Oct 2003 | by Philip Smith,
largest ISP, to promote the relaunch of its Matchmakers new flavour range -- Juicy Orange, Sizzling
SECTOR CHECKER: Ribena's sparkling web site trumps other soft drinks
04 Sep 2003 | by Richard Halstead, an online customer acquisition consultant to Virgin Group
sensible parents, and I wasn't into the acidic nonsense that passed for orange juice in my pre ... competitions I counted on a brief visit - and it navigates you around its lurid purple and orange world ...
Fanta launches UK web and SMS debut
06 Nov 2002 | by JULES GRANT
'Why can't everything orange/yellow be Fanta?' above-the-line activity....Pop-up video boxes will appear on sites such as mtv.co.uk, smashhits.net, channel5.co.uk, girland.com. and several other sites. They will feature the Fanta-obsessed character from the TV advertising campaign. Users can play one of two 30-second streaming video ads - one for Fanta Orange and one for Icy Lemon ...
iTV: What lies beyond the walled garden? - Interactive television advertising certainly sounds impressive, but the reality is usually a click-through button leading to a mundane microsite...
27 Jun 2001 | by ED SHELTON
What do Orange, Chicken Tonight, Domino's Pizza, Persil and WHSmith have in common? Not much, apart from the fact that they have all run interactive ads on digital TV networks. These ads typically use a red dot in the corner of a normal 30-second ad to alert viewers that punching a button ...
Blabber the Orange v William Hague: the fruit has it
23 May 2001 | by PHILIP SMITH, is the editor of Revolution UK
So what do one of this week's cover stars - Real Fruit Winders' Blabber the Orange - and hopeful (some would say hopeless) Prime Ministerial candidate William Hague have in common? Well ... at the strength of their respective digital initiatives, Blabber the Orange is a more realistic candidate for PM. ...
KELLOGG'S: The Secret Language - Kellogg's has put pounds 6 million behind the launch of Real fruit Winders. E-marketing brand manager Karen Lavin tells Robert McLuhan how the Winders web site has powered the company's campaign
23 May 2001 | by ROBERT MCLUHAN
-crazy techhead (a blackcurrant) and Blabber the bossy and hyperactive gang leader (an orange) are similarly ... of terrified fruit on the site. Kids would see oranges and strawberries with their eyes popping out trying ...
ONLINE PROMOTIONS: Campaign of the week - Sharwood's wanted to reach a new audience, so it ran a three-month interactive TV campaign on ntl, with Virgin Atlantic flights and Sharwood's coupons as prizes
16 May 2001 | by LISA SIMMONS
bright colours, such as pink and orange, echoing the packaging and the same lettering that appeared ...
